Do you find yourself daydreaming about food? And not just to eat, but to cook, create, and inspire through great recipes?
If that sounds like you, creating a food blog might turn your dreams into reality.
But the journey doesn’t end there. You’ll also need people to visit your site and try your amazing recipes. The best way to get traffic to your blog is to rank in the search results pages of Google.
With the right amount of ambition and know-how, you can transform your passion project into one of the best food blogs online. Keep reading to learn how to start your blog and get it to rank.
The Best Food Blogs Create a Brand
When starting your blog, you need to think of your why or your blog’s mission statement.
It can be difficult to decide what your brand is all about, but it will narrow the focus of your blog and make it easier to create content in the future.
You should also try to bring your personality to your website. This will make your blog unique and help your readers relate to you. If they feel a connection to you, they’ll be more likely to return to your blog which will also boost your rank.
Build Your Website
Creating a website can be overwhelming if you’ve never done it before.
First, you’ll need to choose a platform or content management system (CMS), such as WordPress, Joomla, or Wix. This is the program that you’ll use to build your site’s layout and general design.
The next step is to pick a domain name, which is the name of your blog followed by .com, .org, or .net. You’ll also need to choose a host, which is a company that makes your site available on the web.
It may seem early in the process, but the journey to ranking on search engines starts when you build your blog. Good site design is an important ranking factor.
People will enjoy spending more time on your food site if it looks nice and is easy to use. This engagement tells Google that your site is worthy of being found by more readers.
Use a Visual SEO Strategy
Another great way to boost your website is with a visual SEO strategy. Visual SEO is the practice of optimizing your photos so search engines can find them.
Google Image Search has recently made it easier to get to the website where a particular photo is pulled from. Visual SEO will give people another way to find your food site in addition to a Google search.
Since food photography is basically a must-have for cooking blogs, you can easily use this strategy. Most importantly, photos should look clear and show up correctly on computer screens and smartphones.
Image file names, sizes, and alt text are also ways to use visual SEO.
When saving food photo files, save them as JPEGs and choose a keyword optimized name. This will make your photo show up when someone searches for those food keyword phrases. Ideally, they will come to your blog to see your recipe.
You should also fill in alt text when uploading photos in your CMS. Alt text should be a simple description of the photo that could be read out loud.
What Are You Waiting For?
Creating one of the best food blogs is completely possible if you are passionate about food and cooking.
Building a great website, using visual SEO strategies, and creating a brand can help your site rank.
If you’re ready to start your website, check out our blogging basics to learn more.