For anyone in the IT world, a blog makes perfect sense. You’re already in the technology world and a blog is a perfect place to establish yourself as a go-to resource for people in your niche.
But starting a blog isn’t the easiest thing to do. In fact, it’s a bit of a wormhole.
A good blog requires time, effort, and a bit of know-how on the front end to ensure that when people find your blog, they’ll stick around and read what you have to say.
In this article, we’ll look at how to start a successful blog. A good IT blog can be boiled down to a few keys.
Decide On How You’ll Setup Your IT Blog
There is a lot to consider when asked, “Should I start a blog?” The truth is, you need to have a few questions answered.
A good blog requires hosting services, a domain provider, and a platform to build content on. You should also consider things like security. Do your due diligence and get more info on custom solutions.
There are plenty of good hosting services like Bluehost and GoDaddy. The better hosting platforms will also help you install WordPress, which powers many websites across the internet. In terms of how to start a blog, WordPress is easy and a quick Google search will show you what it can and cannot do.
Sites like Squarespace also work for building a website, but you’ll need to do that research on your own to see what fits your needs.
Your domain (the .com name you’ll use for your site) can be purchased through your hosting, or at a site like NameCheap. They start around $10.
Decide What Your Blog Will Do
The key to a good blog is simple. Know who it will help, and make it the most valuable resource out there for helping that specific person. Whether your goal is to make money or you just want to become a successful blogger, pick a small niche in the IT world and get to work on it.
It seems counterintuitive — a really valuable blog would help solve a lot of problems, right? Not the case. The internet is a big place, and the generic blogs get lost in the noise.
Pick a niche and lock into that small community. You can always grow later.
Create Great Content
The truth is, this could become a very long article about how to build a blog. There’s a lot to cover on the topic, from building an email list to sharing your content (which is important) to create a logo or design for your site.
But ultimately, the key on how to start a successful blog is to write create blog posts that help people. Once you have the basics covered, like hosting and your niche, this matters more than anything else you’ll do to make your blog great.
Here are a few keys that will help you to create content on a regular basis.
1. Scheduling Content
It may seem overwhelming, but a good schedule to stick to for your blog’s content is a proven system for building up a blog. Not only will it help you be more productive on a regular basis, but you will also be creating stability for your audience.
In general, big blogs (or podcasts or even YouTube channels) tend to grow because people come to rely on the content they’re pumping out. If they’ve given you their email or attention in another way (via social media for example), then it’s now on you to deliver for them consistently.
Many people get away with creating content off the top of their heads for a long time. Then they hit a plateau and wonder why their audience can’t grow. Had they been doing their research, this would’ve never been an issue.
Truthfully, researching your articles and content will take more time. But in the long run, it will pay off. You will come up with new takes on existing articles and even be able to spin some of your older content into new helpful pieces down the road.
Make it a habit right from the get-go to research articles in your niche so that you know you are serving in a way that other people will find valuable.
3. Ask Your Community
If there’s one type of research you can do that doesn’t involve sticking your nose in a book, it’s asking your community. Go straight to the source and find out what people want to learn more about in the IT world.
You’ll be surprised how many great ideas come from asking the right questions. Plus, asking around eliminates the need to spend a ton of time researching what people will find valuable.
4. Keep It Simple
When it comes to writing blog articles, less is more. A lot of people will try to cram thousands of words into an article, but that’s actually not a great idea. If it’s long, people simply won’t finish your articles.
Along the same lines, try to tackle one problem per article. Don’t cram problems together into several headings and call it the “ultimate guide” until you’ve written separate blog posts for each part of that guide. Trust us, this takes longer but will serve your audience in the long run.
Are You Ready to Get Started?
A good IT blog is built from strong research, good design, and above all, great content. Take the time to set up and decide exactly how you will solve people’s problems, then create good stuff that makes them want to come back for more.
Check out our blog for more content about blog building. One fool-proof way to build your own great blog is to learn from other’s mistakes and see what you can steal to add to yours. Good luck!