How to Start a Successful Online Greeting Card Business

greeting card business

There’s a reason the greeting card industry is worth over seven billion dollars.

Because the greeting card industry tends to be so lucrative, many designers tap into it by creating an online greeting card business.

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If you’d like to start your own greeting card business online but aren’t sure where to begin, we can help.

Here’s everything you need to know about building a successful online greeting card business yourself.

Gather Your Supplies

If you’re an artist or graphic designer already, you might already have a few of the tools you’ll need to start producing cards.

While you could handmake each an every card, that could take a lot of time and end up being too expensive. But, once you establish your company, you could consider adding handmade cards to your stock.

When you’re first getting started, you’ll only need a handful of things to begin producing cards.

First, you’ll need a computer. Your computer will be your most vital piece of equipment because it will serve several purposes.

Not only will you design all your merchandise from your computer, but you’ll also run your entire store from it as well.

Speaking of designing, you’ll also need some design software to create a card.

Finally, you’ll need a color printer and all the material you’ll need, such as different types of paper and ink, to create greeting cards.

Define Your Style

Before you can open your virtual doors for business, you’ll need to have a handful of designs ready to go. Meaning, you’ll need to have a good understanding of your style and branding.

Having an understanding of how you’d like consumers to see you is key to creating a memorable brand that will keep customers coming back for more.

Create a Business Plan

Once you know how you want your customers to see you, it’s time to get down to business.

Your business plan should outline your setup costs and your marketing strategy. The plan should also cover your full list of products and your production plan.

During this phase, you should also open a bank account for your business and register your company name.

Navigating all the legal and financial hoops business owners need to jump through can be tricky. So, you may want to consider consulting a lawyer and an accountant to protect you and your new business.

Hit the Web

Now comes the final and most important ingredient of any online business — taking your company online.

You’ll need to register a domain name, build a site, and get on social media to start building up an online presence.

Being present online is essential, especially in the early days of your company. An online presence allows you to attract and communicate with new customers.

Starting A Greeting Card Business

Greeting cards will likely never fall out of style — as long as we celebrate birthdays and holidays, people will be buying greeting cards. They’re a simple and creative way to spread a little love no matter the occasion.

Ready to build a website for your new greeting card business? We can help.

Contact us today and get designing and selling cards today.