There are already over 600 million blogs online.
If you’re ready to join those ranks with a photography blog, now’s the time to do it.
Photography blogs help you promote your work. They may help you find photography jobs, and you can monetize the blog to make money that way, too.
Starting a blog can seem overwhelming, but it’s not that difficult when you follow specific steps.
Keep reading to find out how to start a photography blog.
Decide on the Purpose of the Photography Blog
What’s your goal for your photography blog?
Do you just want people to see your photography? Are you using it as a platform to sell your photography artwork? Is it a promotional tool to book photography clients?
Or maybe you’re taking more of an educational approach, using it to give your readers tips and tricks about the industry. This approach can be effective if you want to monetize your blog with affiliate marketing or ads.
Knowing your purpose for the blog helps you decide how to set it up and what type of content to include.
Choose Your Niche
You may also want to narrow down your niche. Photography is a huge subject. Focusing on a particular type of photography can help you attract readers who come back regularly.
If you’re promoting your photography business, you might already specialize in a particular type of photography. Maybe you primarily photograph weddings or babies. You might also specialize in product photography.
For an educational photography blog, consider your target audience. Are you offering tips for parents who want to capture cute kid photos? Maybe you’re targeting aspiring professional photographers or people who already have successful photography businesses.
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Niches help you create targeted content, and they help attract a specific audience to your blog, which can increase your traffic.
Select Your Platform
Your first step is choosing the platform you want to use. The most popular option for blogs is WordPress. It’s a versatile platform that uses themes to make your blog look a certain way.
It also supports a wide range of plug-ins that let you add special features to your blog. This allows for more customization.
WordPress has a little bit of a learning curve, but it’s relatively straightforward and easy to use. You don’t have to know how to code to create your site or content.
Claim Your Domain Name
No matter where you host your blog, you need your own domain name. Some free hosting sites may give you a domain name, but it’ll have the site’s name in it.
You want your own domain name to show you’re serious about your photography blog. It makes your site look more professional.
If you’re using the blog to promote your photography business, you may want to use the business name as the domain name. Make the domain name easy to understand.
If you’re serious about your photography blog, you’ll want your own hosting, too. Free blogging platforms may seem like a good option, but you don’t have control over your blog like you do when you self-host.
If you use a free blogging platform, you won’t likely have as much control over the layout or the features. The hosting website could potentially take down your blog at any time. You also can’t add advertising, which means you won’t be able to monetize your blog.
Self-hosting gives you the most flexibility. You have complete control over your photography blog.
You can also use advertising to make some money off of your blog. You can include affiliate marketing, such as posting Amazon affiliate links to photography equipment you recommend.
You’ll find a variety of website hosting options. Read the reviews to find one that’s reliable with little downtime. Look into the quality of customer service from each provider.
When comparing prices, look at the packages and what’s included. Some hosting packages may offer different features or extras that influence the price. Make sure you’re comparing similar packages if you’re basing your decision on price.
Customize Your Blog
With your domain name and hosting, you can set up your blog. If you’re using WordPress, you’ll need a theme. You can get free themes, or you can upgrade to a paid theme.
When choosing the theme, consider how well it presents photos. Some are more focused on written content. Choosing a clean theme that displays images well is important for your photography blog.
Include a navigation structure that lets people find the different parts of your blog.
If you have a photography business, include relevant information, such as:
- Contact information
- Type of photography you do
- Available packages
- Where you work or how far you’ll travel
- Available hours
- Portfolio of your work
Providing that information may encourage people to book an appointment with you. Include a contact form so people can easily send you a message from the website.
Create Great Content
Quality photography is always important for blogs, but it’s especially important when your subject matter is photography. You won’t get many people returning for photography tips if your blog has less-than-spectacular images on it.
You also want the overall aesthetics of the blog to be appealing. Photography is a visual art, so present it in a visually pleasing way.
Every blog post should have a purpose. Ask yourself what you want your readers to get from it.
You might also have a call to action in the post. If you’re writing a post about choosing the perfect outfits for family portraits, your call to action could be to book a family session with you.
Write the posts in an engaging way. People will come back for more if you make it an interesting read. Let your passion for photography show by making the posts fun.
Use your writing as a way to show a little of your personality. Letting readers get to know you through your blog helps them connect to you, and they may decide to use your services in the future.
Starting your photography blog helps you develop a following and helps you get your photography skills out there. The important thing is just to start, even if your blog takes a while to gain a following. Check out our resources and blog archives for additional tips for your photography blog.