Are you considering starting an insurance blog on your website?
A blog can be a great way to help people learn about your business and drive traffic to your website.
According to Tech Client, including a blog on your website can help you see a 434% increase in indexed pages. These are those pages that help your site rank higher in search engine results.
But how can you make the most of a blog on your insurance agent website?
Read on to learn how you can start a strong blog to help grow your business.
Research What is Trending in Your Industry
It’s important that you write blog posts that are trending in your industry.
To do this, you must take time to research your industry and stay on top of what is trending in the insurance world.
But why do trending topics on the internet matter?
In short, a trending topic is one that is being talked about online and shared on social media at places like Facebook, Twitter, and Instagram.
Writing about trending topics can help you improve your website’s search engine optimization (SEO). This is where your website ranks in search engine results.
According to a study by Chitika, a website that is on the first page of Google’s search results has a 33% share of traffic. This means that where your website ranks on Google matters.
Take Time to Prepare Well-Written Blog Posts
An insurance agent website will benefit from adding well-written blog posts.
All blog posts are not created equal. To ensure you are receiving the most benefit from your blog content, you need to write about topics that resonate with your audience.
But you also need to write well to ensure your message is delivered in the best way to your readers. This means you need to consider who is reading your blog posts and their sophistication level.
For example, if you are writing a blog post about the basics of car insurance for new drivers, you will need to write this for a younger expected readership.
However, if you are writing about advanced topics, geared to a more sophisticated audience, you should prepare your blog with that in mind.
Websites for insurance brokers can benefit from these well-written blog posts directed at a targeted audience.
Wrapping Up: Blogging on Your Insurance Agent Website
Regular blog posts can help you build a readership and help make you an authority in your industry.
But getting to that point requires preparation, consistency, and quality in your blog posts.
By taking the time on the front end of your posts to outline the key points of a topic and create multiple drafts, you can have a better end result. After all, you want any blog post you publish to be a positive reflection of your business and your insurance knowledge.
At OnBlastBlog, we offer a step-by-step guide for how to start your own blog or website. Check out our blog post on how to choose the best WordPress web design theme for your insurance agent website!