How do you get started with affiliate programs for bloggers?
Well, the first step — have a blog!
It’s easy to get the cart before the horse and try to figure everything out before you even know what you’re going to blog about. It is good to have a plan, but sometimes we get caught up in analysis paralysis.
If you’re ready to get out of analysis paralysis, we can help. Continue reading this article and we will show you how to get started with affiliate programs.
How Does Affiliate Marketing Work?
Understanding how affiliate marketing works will help you as you’re getting started. It’s pretty simple, so let’s get it out of the way.
Affiliate marketing allows you to get a commission off the sale of a product or service that you recommend. You apply for the affiliate program, get approved and once approved, you get a unique URL.
When people click on the unique URL and buy — you get a commission. Simple, right?
Get Your Blog Up and Running
Before you get approved to start promoting affiliate programs, most of them want you to have an active site already. Even if an affiliate program doesn’t say they require you to have your site up and running, it’s always better to have one up before you apply.
Have your homepage, about page and a few blog articles already in place before you start reaching out to affiliate managers and asking to partner with them.
What’s Your Job?
As an affiliate marketer, understanding your job thoroughly will help you as you’re performing your tasks. Your main job is to get eyes on the offer. But not just any eyes.
The eyes you get on the offer should be eyes that are looking to buy. You can make sure you get more eyes on the offer that are ready to buy by properly targeting the people that you’re promoting to.
Many affiliate programs will have their demographic information available to you. You can know exactly who you are targeting and don’t even have to do the research on your own because the affiliate program provides the information for you.
Constant Contact has you covered with the tools and expertise you need to get started. Check out their free trial today!
Choosing an Affiliate Program
Now that you know what your job is an affiliate marketer, you need to choose an affiliate program. You can promote multiple affiliate programs, so focus on finding good programs and creating a shortlist.
1. What’s the Focus of Your Site?
Never promote an affiliate program that is going to leave your visitors scratching their heads. If your site is about weight loss and you’re promoting a payday loan site, you’re not creating a good user experience and you’re unlikely to get a conversion.
2. What’s the Payout?
You don’t want to work yourself to the bone promoting programs with payouts that are too low. Determine what the lowest amount of commission you’re willing to make is and check each of the programs available.
3. Do They Offer Affiliate Support?
If you aren’t a professional already, you’re likely to need some help. Many affiliate programs offer help in the means of an affiliate manager. Some programs even offer free training that will allow you to uplevel your marketing skills for free.
4. Do They Offer Banners, Graphics & Promo Material?
Some affiliate programs provide you with banners, graphics, and other promotional material. The more tools you get with the program, the better.
Build Out Your Content
When you want to make big money with affiliate programs, you need to build your site out in a way that is going to make people want to buy from you.
If you only have a few pieces of content on any given topic and they aren’t that helpful, you’re not likely to get the sale. You should create helpful content such as product reviews, how-to content and other informational content that positions you as the go-to person in your field.
Long-form content is important for your blog but never make content long just for the sake of length. If you’re going to create long-form content, make sure the content is “meaty,” so people not only want to read it themselves, but they will also be likely to share the content with friends and family.
Promote – Shout It Out
If you write great content on your website, structure it beautifully and you do helpful reviews, you might think you’re good to go. Maybe the Google gods are going to send some traffic your way.
If you don’t promote your content, Google, other search engines and people aren’t likely to find your content. Share your content on social media, submit your site to relevant blog directories. Put out a press release about your new website and any other means of promoting you can think of.
The better you get at promoting your content, the more successful your website is going to be. Many times, it is easy to create content and let it set in hopes that you’re going to get some traction because of the sheer volume of content you create.
Don’t waste great content by letting it sit there unread.
Affiliate Programs for Bloggers – Now You’re a Pro
Now you have a pretty good understanding of how to get started with affiliate programs for bloggers. If you’re still looking for more great education on blogging and more, we can help. We are always adding more helpful content to our blog.
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