Did you know that blogs can earn a lot of income? Did you know they can be the one factor that will determine whether your site generates traffic?
As an example, the most popular blog listed earns around $14 million a month.
However, jumping on that bandwagon isn’t as simple as writing about anything you like in the industry. If you want to establish engaging property management content, you need great blog topics that draw your readers’ attention.
A great way to do this is to get inspiration from internet marketing blogs. Don’t stop there! if you want to know more unique blog ideas and how to use them, check out our guide below.
1. Look at Your Competitors
As soon as you start writing property manager resources, you’ll have a big selection of topics that you can write about. This is great for the first few months or years. If you’re hitting a wall on finding new things, you can always do a quick look at your competition.
Always check their blog posts and see the amount of engagement they attract. Once you see topics that attract a lot of social interactions, you can use it as a means of producing even better content. There are a lot of tools you can use to find relevant posts that garner high amounts of social media shares.
It’s worth remembering that you should never copy and paste your competition’s efforts. Create deeper topic ideas using your competitors’ posts as inspiration. This gives more value to the people reading your content.
2. Look at Social Media
There’s no denying the fact that social media evolved in such a degree that you can use it as a gold mine for resourceful ideas.
For example, the fact alone that Facebook has 2.2 billion active subscribers is a good incentive for you to start hanging out in groups. View here for more communities served by OneTouch Property Management to find areas that you can use as a means of locating relevant groups.
These property management groups give you more idea on new blog ideas. Write down any topics you find that garner a lot of engagement from your targeted audience. Once you have enough ideas, you can now distill it and find the most interesting topic to write as a new property management website blog post.
3. Rehash Old Content
If you’re hard-pressed to produce new content, you can try revamping your old content. When you do this correctly, you can keep your audience stay engaged. To start this off, you need to look at your previous posts and analyze the views, comments, and shares for each.
You can then use tools like Google Analytics to see the posts that bring you the most traffic. After identifying these, you now have an idea on which ones have a potential for revamping. For example, if you had a topic about the trends in real estate the year before, you can update it and list the latest trends for this year.
4. Keep an Eye Out on Blog Comments
You should keep checking your blog posts’ comment sections. There are a lot of discussions you can use from these comments as a means of finding your next blog topic.
Sometimes, even if you think you have a comprehensive coverage on your topic, your readers might still have questions you can answer in a new blog post.
If you find a lot of questions arising from your current topic, it’s a good sign that your readers need relevant content to the current topic. Making a new post that answers these questions can earn your readers’ respect while giving them more information.
5. Ask Your Audience and Diversify Posts
There are times when you don’t know what to write no matter how much you wrack your brain. However, a great thing about having a social media account is the fact that you can reach out to your readers.
That means you can ask your audience in a more direct manner on what they want to see next from your property management blog.
Always remember that people will always have their own ideas. Often, having an informal discussion with your readers or posting polls can net you some solid answers. This ensures that your next topics will hit the mark with your intended audience.
With that, you also need to think about diversity. It’s the key to keep your audience interested in the topics you can offer. Think about all sorts of audience you have and list off what interests them while thinking of ways to engage them with the use of your blog.
Think about the possible problems or concerns they might encounter. This allows you to think about the solutions and the tips and tricks you can provide them with your posts.
Some of these posts should ask questions to your readers while others can share local interesting topics or infographics.
6. Simplicity is Still Attractive
A lot of your potential readers like blog post topics that get straight to the point. Making them focused and snackable ensures that they can digest information without spending hours on a single post.
Some of the better content ideas you can make include Top 5 lists and various tips and tricks revolving around property management.
Using these strategies to organize your content make it easier to read. This also ensures that your website has a lot of diversity in terms of content.
Get More Blog Topics Today!
When you launch a property management website, it’s easy to find a lot of topics that can keep you going for quite a while. If you’re having problems producing new ones to share, use these tips. It can help you get new blog topics to ensure that you have more informative and relevant content.
It’s important that you connect with your audience through social media channels. Don’t hesitate to ask for their opinion on what they want to read. You might surprise yourself with the amount of great feedback you can receive from these well-meaning people.
Do you need to know how to make an effective blog? Contact us today and we can answer your questions to the best of our abilities.