If there’s one thing we’ve all come to realize, it’s how hard building an online audience can be. In today’s competitive world and with so much content out there, standing out can be a real struggle. A killer keyword strategy is an incredible way to gain an edge over your competitors and always come up top.
The thing is, everyone seems to have a different idea about what a killer keyword strategy should entail. Should you pick the keywords that have high search volumes? How do you know which ones to give priority to?
Google algorithms keep changing, and you continuously need to adapt your strategies to keep up. Chances are, you are ranking for many keywords already, only most of them occupy really low in the search engine result pages. They rarely get clicked due to their position, or maybe they are not descriptive enough to warrant clicks.
Maybe you don’t even need to research new keywords? How about you just build a killer strategy with the ones you already have? Let’s look at the steps you need to take to create an effective keyword strategy.
Conduct Keyword Research
An excellent keyword optimization strategy begins with the right keywords. It’s crucial for you to come up with a list of topics that you can build content around. Using these topics, some up with the most searchable keywords, which is relatively easy.
You can try keyword research tool for free and generate awesome keywords that will boost your ranking. Once you run your topics through keyword research analysis and tools such as KWFinder, you’ll get suggest phrases that will work.
These don’t necessarily have to be the final keywords you use as you are just coming up with phrases customers are likely to use when searching for your products or services. Apart from tools, you can also do a google search on your topics then scroll down where you’ll find related search terms. You may even click on those search terms and find other related search terms.
This is an incredible way of coming up with killer keywords. That said, refrain from using super popular keywords as you’ll have a hard time standing out from the competition. Try and stay above the 500-per-month search threshold.
Identify Keywords That Only Result In Impressions
Why won’t your customers click on them? One of the most significant steps you need to take into building a killer keyword strategy is identifying all missed opportunities. Compile a list of the keywords you rank for, but don’t get traffic for. Pick the keywords that gave the highest impressions and make them a priority.
All you have to do is improve the pages that rank for these keywords, and you are likely to reap major traffic wins. Depending on your data, you can either place your focus on improving their ranking or improving organic CTR.
Understand User Intent
User intent is the reason why your customers are performing a certain search. This is highly vital for your keyword optimization strategy. When users perform a search, they have one of four intentions.
Informational: Where users are simply searching for some information
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Commercial: Where they are doing a search before making a purchase
Transactional: Where customers are ready to make purchases
Navigational: Where customers are looking for something specific
Once you understand your customers’ intent, you’ll select the best keywords and create content that ranks high. Google understands user intent and matches it with valuable content that’s likely to satisfy the consumer. The more your keywords match the intent, the high Google ranks your website.
Categorize the Main and Secondary Keywords
For all your content, you’ll optimize for primary, secondary, and tertiary keywords. You need to categorize them and choose the ones that are most likely to attract the most traffic as primary. Try not to overdo it, however, as one primary keyword and a maximum of three secondary keywords are enough.
Capitalize On Trending Keywords
Research and find the keywords that are trending in your industry. Use Google Trends to find this information, and while at it, take a peek at the keywords you rank for that are already surging in popularity. Use those keywords to your advantage and create more content that will drive organic traffic.
Add the Keywords to Your Content
Your content needs to be not only original but rich in value, as well. Add your keywords to your content to make it discoverable to your target audience while making sure that they remain natural within the content. Even though Google will rank you for these keywords, keep in mind that you are writing for humans first, so avoid stuffing them.
Your main keyword should also appear in your title tags and meta descriptions. Go beyond that and add some keywords to your URL slugs and H1s and H2s as well. Google plays very close attention to headings, so apart from including keywords, make them very informative and captivating.
Conduct Keyword Tracking
Once you create and post content on your website, it’s time to keep track of your ranking to know whether the strategy is working or not. If it’s within your marketing strategy, you can check out paid tracking tools and make monitoring easy.
Of course, you can always use Google analytics to achieve the same goal. You’ll get information about how your website visitors behave once they reach each page. Note which posts are getting the most traffic out of the keywords you chose.
Check the bounce rate, average session per page, and pages per session. If you find some of the pages have a bounce rate, then it’s an indication your customers did not find what they were looking for, and you need to make changes.
If, on the other hand, visitors are staying long enough to read your posts, or even going to other posts without exiting the site, it means your keywords are working as they should.
Keyword Strategy Wrap-Up
Choosing keywords for SEO is not an easy feat. With a systematic approach, however, the process is straightforward. Formulate an excellent keyword strategy, then implement it using the tips above.
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