How to Choose the Best Blogging Platform: 8 Factors to Consider

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There are over 600 million blogs on the internet today.

From technology to parenting, to even lifestyle, people are turning to blogs more and more as a way to express themselves on the internet. If you’re interested in starting a blog but don’t know what the best blogging platform is, you’re not alone.

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Keep reading to learn more about how to choose a blogging platform!

Choosing the Best Blogging Platform

With so many options out there for blogging, choosing a platform can seem daunting.

If you’re stuck between WordPress and SquareSpace, check out this great guide. Besides that, here are some factors to consider to get you started:

1. How Do You Want to Build Your Website?

When it comes to starting a blog, you have a couple of different options for where you can build it.

You can choose WordPress and just use a separate site for hosting it if you want a more customized experience. While it will take a little more time to learn how to use the plugins, in the end, you may find it’s worth it because you can make the blog 100% unique.

If you just want to get a blog up and running so you can start posting, you may find it easier to post on websites like LinkedIn, Medium, or Facebook. These websites allow you to quickly create an account so you can start posting content right away.

2. Are You Trying to Make Money?

Some people just want to start a blog as a hobby and a way to get their thoughts out into the world.


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On the other hand, some people want to start a career out of blogging. If you’re looking to start a career from blogging, something like WordPress or another platform that allows you to create a custom domain would be a great option to start out.

Not only do these tools allow you to build the website your blog posts will be on, but they’ll offer tools for SEO. The more help you get with SEO, the better chance you’ll have of gaining enough traffic to monetize your blog!

3. Are You Willing to Spend Money?

If you’re just starting small, you may not have the budget to spend money on your blog yet.

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If that’s the case, that’s perfectly fine, as there are plenty of ways to create a blog for free. When you create a blog through the WordPress website rather than installing it as an add-on to your hosting site, you don’t need to pay anything. Many consider this to be the best free blogging platform.

Keep in mind that this method won’t offer a custom domain. Lacking a custom domain will make it harder for viewers to find your content. 

4. What Is Your Level of Experience?

If you’re new to creating or designing websites, you may find that certain platforms are more confusing than others.

For example, if you’re using a hosting website for your WordPress blog, you’re going to need to spend some time setting up the website before you can start posting. There are a lot of features and plugins, so you may need to spend some time watching YouTube videos to learn how to use them.

If you’re just looking for a quick way to start a blog so you can start writing, you may want to use a platform that customizes your site for you. There will be fewer options for customization, however, these platforms will give you the template you need to start creating content immediately.

5. What Is Your Area of Expertise?

If you’re interested in creating a blog but not an entire website for your blog, you can easily use social media.

The social media you choose for your blog should reflect your niche. For example, if your blog is related to business, marketing, or other professional topics, you may want to use LinkedIn. LinkedIn has a feature that allows you to post articles within the platform. With LinkedIn, you can feel confident that your content is reaching a larger audience of business professionals.

If you’re starting a lifestyle blog or a personal blog that requires plenty of pictures, you may choose to use Instagram. Many bloggers are using Instagram because you can post a pretty lengthy piece of text under the picture. Also, you can use ads on your pictures to earn an income.

6. Do You Want to Create a Community With Other Bloggers?

If you are leaning on blogging as more of a hobby, you may find that Medium is the best platform to start a blog.

This is because you’re posting alongside an entire community of writers. You can search for articles by niche and post your own original content. Plus, you have the chance to make some extra money because you can earn depending on how popular your posts are!

7. What Is the Focus of Your Blog?

Is your blog mostly going to be pictures?

Do you want to collaborate with other bloggers? Do you want to create a brand around your blog that can be expanded later? 

These are all questions you should think about before starting your blog. If you have big ideas for your blog down the road, use a little bit of time and money to make it 100% unique with a custom domain. 

If you’re more into the photography and aesthetic part of your blog, you may want to stick to Instagram so you can collaborate with influencers. This will help you grow your following quicker.

8. How Will You Expand?

Maybe you plan on adding merchandise to your brand or maybe you want to start a podcast down the road.

Whatever your plan for expansion is, if you have one at all, will play a huge role in the best blogging platform for you. If you just want to stick to blogging, you can probably use social media to share content. If you want to expand with a YouTube channel, a book, merchandise, or anything else you want to promote from your blog, make sure your blog will support that content.

Which Blogging Platform Is Right for You?

With so many blogging platforms out there, finding the best blogging platform for you may take some time and research.

While it can seem overwhelming to choose a platform, keep your goal and vision for your blog in mind, as it will help you narrow down the options. If you loved this post, check out our other blogging content!

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