Do you want to learn how to build an eCommerce website from scratch?
With over 30 million businesses in the United States today, it’s essential to establish the online profile of your business to keep yourself in the competition. There are a few ways to do this, with social media and event marketing coming to mind first. These methods take a lot of micro-management, though, and will only help you in the short-term.
Making a business website is a long-term investment and solution to your online identity. It also makes it easier for your customers to have an easier time buying your products. With WordPress being the most popular CMS today, it only makes sense to build a website on the platform.
Most people don’t know how to build an eCommerce store on WordPress, though. Read our guide below to learn how to build an eCommerce website using WordPress.
Why Choose WordPress?
Among the different content management systems today, most people use WordPress for their websites. This is because the platform has an intuitive interface, making it easy to use even for newbies.
It has some flaws that prevent it from being the perfect CMS. Security is the biggest issue on the platform, making it easy to hack into your website. This is because of the open-ended design of WordPress as a website building platform.
It covers its flaws by providing many plugins that offer different security options and features. WordPress also hosts the most plugins that offer different features and functionalities that their users may want for their websites.
These features allow users to create the websites they’ve envisioned. An online business benefits the most from WordPress because a business website will be easy to make and plugins will give you any feature you’re looking for.
Are you ready to use WordPress for your website? Continue reading to learn how to build an eCommerce website from scratch using WordPress.
1. Choose Your Domain Name
Before you build your website, you must know what your domain name will be. This is the address that people will type on the address bars of their web browsers to access your website. It is important to know that, unlike WordPress, registering a domain name isn’t free.
You need to pay for it to have it be exclusive to your website. This prevents clones of your website from popping up after you’ve established your online identity. Getting an exclusive domain for your business will also make it look more professional.
Think of something catchy to set as your domain name. This will make it easier for your audience to remember your name when looking for your online store. After doing this, look for a hosting service to put your website on the Internet.
Constant Contact has you covered with the tools and expertise you need to get started. Check out their free trial today!
Web hosts are the most essential element for an eCommerce store. They allow your website to be visible on the Internet. Without a web host, no one will find your website no matter how hard they look.
Once you have these covered, you can then proceed with the other parts of WordPress. Website identity and visibility won’t be issues with these covered.
2. Select an eCommerce Plugin to Use
To build an eCommerce website, you must first pick a good eCommerce plugin to use. This will make it easier for you to design your website with the features for an online store. This is an important step as WordPress doesn’t have any native support for standard eCommerce features.
What’s great is that they offer many plugins to cover for that. WP eCommerce is a good example of a plugin that provides what WordPress can’t. This is a robust plugin that introduces basic eCommerce functions to your website.
If you’re looking to be a store focused on digital products, then Easy Digital Downloads is better. This plugin will provide sales tracking and discount code creation features for your store.
If you want a well-rounded store, though, then WooCommerce is your best bet. This powerful plugin allows you to build and manage your product pages at the same time. This feature helps you put up your website sooner.
Their paid extensions bring more features that provide convenience to the customers. What’s great about WooCommerce, though, is that it provides most of its features for free. This makes it a great plugin for anyone with a tight budget.
Once you find one you like, install it to your WordPress website. The platform will provide you with an easy way to install it. All you need to do is select the “Add New” function on the Plugins section of the dashboard.
3. Select a Gimmick for Your Store
With the plugin in place, it will be easy to put up the products you want to sell. You can use this as a means for you to create a gimmick or a theme for your store. Selling a certain group of products allows you to become a niche store.
This is a popular business model as getting a foothold on a niche is a good way to make an income. It also helps you manage your finances better. This makes opening a store less risky as you can buy products your customers will love.
Putting up your products will also be easy with the plugin you installed. All you need to give the product is a name, a price, and an image. You then select the “Add Product” option if you’re using WooCommerce.
It will display the product on your website with the information you gave it. You can use this for digital or physical products.
4. Setup Your WordPress Theme
Now that you have products on display, it’s time to make your website look professional. A bad-looking website will cause your customers to leave before browsing your inventory.
Good thing there are thousands of free and premium themes available for WordPress. These allow you to make your website look professional with little effort. All you need to do is install the theme you want for your website.
Do this by going to the Appearance tab and selecting Customize. WordPress will provide you with options to choose from. You can also customize current themes to adjust their elements on your website.
5. Add Payment Methods
You’d think this is an obvious step, but many stores forget to place payment methods. This causes their customers to have trouble buying anything from their shop. This will doom your business as soon as you launch your website.
What’s great is that eCommerce plugins can help you add payment methods with ease. While you’re at it, install more plugins to extend the functionality of your website. Doing this is a great way to create a unique website that will set itself apart from other online stores.
Master How to Build an eCommerce Website from Scratch Today
Do you want to learn how to build an eCommerce website from scratch? With the help of WordPress and our guide, you can create the best store for your business. Create the best store today!
Want to learn more about eCommerce and online business? You can continue learning more by checking out our guides and articles here.