According to research, the average salary for an SEO consultant is over $91,000 per year. That’s a pretty penny for anyone looking to get into the industry. SEO is a constantly evolving field, with new algorithm updates being released all the time.
As an SEO consultant, it’s your job to stay on top of the latest trends and ensure your clients are getting the most out of their SEO campaigns.
If you’re looking to get into the world of SEO consulting, this SEO guide will show you how to become an SEO consultant and the skills you need to succeed.
SEO Explained: What Is SEO?
SEO is short for search engine optimization. It’s the process of optimizing a website for Google search. This includes optimizing the website’s title tags, meta descriptions, header tags, and images.
The goal of SEO is to improve the visibility of a website on SERPs. This is done organically through techniques like link building and content marketing. Or, through paid methods like Google AdWords.
There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO refers to the optimization of individual web pages to rank higher in the search results.
This includes factors like page titles, meta descriptions, and keyword density. On the other hand, Off-page SEO refers to link building and other activities that are designed to generate backlinks to your website. You see, for a website to rank highly in the search results, it needs to have both on-page and off-page SEO.
Why Is SEO Important?
SEO is important because it determines how visible your website is in the search results. And the higher you rank, the more traffic you’re likely to get.
Think about it this way: when was the last time you went to the second page of the search results? If you’re like most people, the answer is probably “never.” According to research, the first result in Google’s organic search results receives 34% of all traffic.
The second result receives 24% of the traffic, while the third receives 18%. That means that the first three results in Google’s organic search results account for over 60% of all traffic. As you can see, the higher you rank in the search results, the more traffic you’re likely to get.
What Does an SEO Consultant Do?
An SEO consultant provides expert advice and guidance on how to improve a website’s visibility and organic search results. In other words, they help their clients with their SEO.
Constant Contact has you covered with the tools and expertise you need to get started. Check out their free trial today!
This can involve anything from performing keyword research to auditing a website’s on-page SEO to link building. Basically, an SEO consultant is there to help their clients ensure that their website is as visible as possible in the search results.
What Skills Do You Need to Be an SEO Consultant?
There are a few skills you need to be an SEO consultant. First and foremost, you need to have a strong understanding of how SEO works. Here are more skills you need to possess:
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Link Building
- Technical SEO
These are just a few examples. To be a successful SEO consultant, you need to have a strong understanding of all aspects of SEO.
How to Become an SEO Consultant
If you want to become an SEO consultant, there are a few steps you need to take. Let’s take a closer look at where you should start and how to become an SEO consultant.
Start With Developing Your Skills
Developing your SEO skills means learning how SEO works and how you can use it to improve a website’s visibility in the search results. You can learn about SEO by reading articles and blog posts, taking online courses, or attending conferences and workshops.
Take a step further and take a course to get a certificate. There are many online and offline programs that offer certification in SEO. Once you have completed a program, list your certification on your resume and LinkedIn profile so potential clients can easily find it.
While developing your SEO skills, consider specializing in a certain area of SEO. SEO has many different aspects, such as on-page optimization, link building, and content marketing. Choose one or two areas that you want to focus on and become an expert in those areas.
Understand How Search Engines Crawl, Rank, and Index Content
If you want to be an SEO consultant, you need to understand how search engines like Google crawl, rank, and index content. This process is known as the “search engine algorithm.”
Google uses web crawlers, or bots, to find new websites and add them to its index. Once a website is in the Google index, it can appear in search results.
Google uses over 200 ranking factors to determine which websites should appear in its search results for a given query. These ranking factors are constantly changing, which is why it’s important to stay up-to-date on the latest SEO news and trends.
Get Some Experience and Build Your Portfolio
Getting some experience is a great way to learn more about being an effective consultant, working with clients, and what challenges you may face. You can get experience in several ways, such as working at an SEO agency, freelancing, or working as an in-house SEO.
As an SEO consultant, your portfolio is one of the most important things. It’s how you show potential clients what you’ve done and how you can help them. When customers search for “SEO company near me,” your website portfolio will show up, and they’ll get in touch with you.
Your portfolio should include case studies, blog posts, infographics, and more. Building up your portfolio will take some time, but it’s worth it.
Market Yourself and Set Your Rates
Once you have your portfolio, it’s time to start marketing yourself. There are many ways you can do this, such as creating a website, writing blog posts, guest blogging, speaking at events, and more.
The goal is to get your name and face out there so potential clients can find you. It’s also at this point when you get to set your own rates.
How you set your rates will depend on several factors, such as your experience, the services you offer, and the type of clients you want to work with. When setting your rates, make sure you’re considering all of these factors so you can price yourself accordingly.
Join an SEO Community or Network
One of the best ways to learn more about SEO and be a successful consultant is to join an SEO community or network. There are a number of these communities and networks available, both online and offline.
These communities and networks are a great way to stay up-to-date on the latest SEO news and trends, learn from other consultants, and get your questions answered.
How to Become an SEO Consultant: Top SEO Tips
Now that you know how to become an SEO consultant, it’s time to put your knowledge into practice.
If you’re serious about becoming a consultant, then start by creating a website and blog where you can share your insights and case studies. With a little hard work and dedication, you can soon become a successful SEO consultant.
We hope that our SEO advice has resonated with you and you have gained some insight. If you need even more informative content, check out our blog.