Can you believe that about 40% of small businesses throughout the country are operating without a website right now?
It seems like it would be almost impossible for a small business to stay afloat in 2020 minus a website. But there are still millions of small businesses trying to do it in this day and age for one reason or another.
The perceived web design cost is one of the things that stops some small business owners from setting up websites for their companies. They’re under the impression that the web design and maintenance cost is going to be way above what they can afford to pay.
But the reality is that you don’t have to spend an arm and a leg to create a website for your small business. The average cost to hire a web designer is often a lot less than you might think.
That being said, there are several factors that will go into determining your total cost to create a website for your small business. Check out some of the factors that are going to impact the price you’ll pay below.
The Type of Website You Want
When you’re first trying to decide what kind of website you want to set up for your small business, it’s a good idea to look around at some of the websites that other companies are using. You should try to figure out what type of website you want to use for your business.
There are some small businesses that go with very simple websites that are made using basic templates. You should be able to keep your web design cost on the lower end of the spectrum if you decide to create this kind of website.
But there are also some small businesses that go with custom websites for their companies. Your web design cost is often going to be a lot higher than usual when you take the custom approach.
That’s not to say that you shouldn’t still consider creating a custom website. This type of website will wow your customers and make the cost for responsive web design well worth it.
But you should know the differences between the various types of websites and pick out the one that’s going to work best for your specific situation.
The Designer You Hire to Create Your Website
Once you have a general idea of what type of website you want for your small business, you’re going to have to set out to hire a web designer to help you bring it to life. This is going to have a big impact on your web design cost.
Are you going to hire a freelance web designer to work on your website for you? Or are you going to bring a web design company on board to lend a hand?
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There are pros and cons associated with both of these choices, which is why you should think long and hard about using each of them prior to picking one over the other. You should compare the freelance web designer cost vs. the web design company cost to see which one will work better for your budget.
The Content You Want to Include on Your Website
Some small businesses make their websites very straightforward. They have a homepage, a page that lists their services, an “About Us” page, and a page with all their contact information on it. And that’s about as far as their content goes.
Other small businesses make their websites a whole lot more advanced. They have all of the pages that we just mentioned above plus things like:
- A store where people can place orders for items
- A blog that features articles pertinent to their business
- A page featuring reviews from past customers
It’s great to jampack as much content as you can onto your website to give your customers plenty of chances to learn more about your business. But the more content that you add to your website, the more it’s ultimately going to cost you to design it from the ground up.
You should keep this in mind while you’re in the process of putting it together. You might want to adjust how much content you’re going to put on your website based on your budget.
The Maintenace You’ll Have to Do on Your Website
Most small business owners consider the average cost to hire a web designer prior to piecing together a website for their company for the first time. But what they don’t always remember is that there are going to be maintenance costs that they’ll have to pay every month to keep their websites up and running.
You should keep this in the back of your mind when you’re working your way through the process of hiring a web designer to lend a hand. Ideally, you want to find a designer that’s going to be able to create a website for you that doesn’t need much maintenance at all.
It’s impossible to eliminate all of the maintenance associated with a small business website. But you should be able to find a designer that will make the maintenance minimal at most.
This might make your initial web design cost a little higher than you would like. But you’ll appreciate the fact that you’ll save money over time by taking this approach.
What Is Your Total Web Design Cost Going to Be?
It can be difficult for small business owners to find a definitive answer to the question, “How much does web design cost?” It can cost anywhere from a few hundred dollars to several thousand dollars, if not more, in most cases.
But you should be able to get some general idea of what your web design cost is going to be by considering the factors listed here. They should help shed some light on what you’re going to need to be prepared to pay to create a website for your small business.
Take a look at the other articles on our blog to learn more about designing a website for your small business.