How Many Businesses Use Email Marketing?

Currently, there are over 4 billion people worldwide that use email. By 2024 this figure will be closer to 4.5 billion. That’s millions of eyes a company can attract into buying its product. 

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For every $1 these businesses spend on email marketing, they can expect to make an average of $36. That’s quite a great return on investment (ROI). It’s the reason so many businesses use email marketing to reach potential customers. 

Read on to find out how many businesses use email marketing and why you should too!

Types of Email Marketing

Businesses have been using email marketing for the past 40 years. It coincided with greater accessibility to devices and email services. It’s a trend that’s set to continue due to the proven benefits of its use. 

Today, businesses can reach customers using various types of email marketing. These include:

  • Welcome emails
  • Brand stories
  • Newsletters
  • Re-engagement emails
  • Lead nurturing
  • Transactional emails
  • Sponsorship emails

Many businesses also use email ads to offer promotions or special deals. You can use different types of emails depending on your target customer. This allows you to reach potential buyers at various stages of the customer journey. 

How Many Businesses Use Email Marketing

Over 80% of businesses use email marketing to promote their content and products. It is still considered one of the most effective channels to market products. 

Email users send and receive billions of email messages every day. The average person can receive between 100 to 120 marketing emails daily.


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How many marketing emails should you send? Unless you have an ongoing promotion, about twice a month should be enough to keep customers interested in your products and services. The hard part may be getting them to stand out!

Making Your Emails Stand Out

Given the statistics, getting a user to open and read your email might seem almost impossible. However, there are things you can do to capture their attention.

Let Your Subject Line Matter

Focus your emails on helping potential customers. Whatever you offer should help them solve a current problem. Use the subject line to offer the reader something they need. They’ll be more likely to open your email.

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Connect With Your Customers

Personalize your emails. Address customers by name. Offer them something they’ve been looking for.

There are many tools you can use that keep track of customer behavior. Using tools like this can help you provide them with more personalized offers.

Entice Them

When writing an email ad, consider offers that make it worthwhile to the reader. This can include a percentage off on a product. Or a free offer with a specific purchase.

Improving Your Email Marketing

How many businesses use email marketing? Maybe the question should be how many don’t. That’s because almost all businesses do.

Email Marketing is here to stay. After 40 years it continues to show a growing ROI. This is true for organizations across most industries. It can make a difference for your company too.

For additional ways you can reach potential customers, check out our Blog

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