It’s easy to see why running a vape shop is a good idea. The global vaping market is expected to top $45 billion in value within the next eight years. Getting in on the ground floor is beyond intelligent.
But if you want to do this, you need to do it the right way. In particular, you need to have a good strategy for your online presence.
Having a blog is an essential part of being accessible online.
Whether you’re looking at customer engagement, social media, or SEO, you need this.
Here are a few reasons why.
A Blog Engages Customers
You want engaged customers. This is true whether you’re in the vaping industry or general e-commerce.
The reason for this is simple. Educating your customers is the best way to keep them interested and informed. Blogs do just that.
This means that you need to engage your customers. Give them information about your product, and make sure the content is shareable and interesting.
Your goal is to make sure your product is always on the mind of your customers.
A vape shop blog is one of the most effective ways you can do this.
You Need This For Your Vape Shop SEO
SEO is essential to running a business today. There are a lot of factors that go into search engine optimization, but one of the most important is constantly creating content.
There are a few reasons for this. Two of the most important are keywords and bounce rates.
Having a strong number of keywords in a post can help it rank well. Optimized content can give you more opportunities to land your site on a greater number of search results.
On top of this, you want to reduce the bounce rate of your vape shop website. The bounce rate refers to the number of people who go on the site and leave without clicking on anything. One of the best ways to cut this down is with compelling content.
Remember that you have a great product. Just like people want more amazing vape juice, search engines want more content.
In both cases, content helps you rank well. Make a blog a part of your site, if only for these reasons.
Social Media Matters
Social media is another important part of running a site. The more people share your posts, the more they share your brand.
If you want to get shares, you need a blog. From there, it can be easy to have engaged social media fans.
Solid blog posts turn your customers into “evangelists” for your brand. Instead of waiting for them to buy something, they can bring you a new customer by sharing your content.
Start A Blog
Whether you’re selling e-juices or e-cigarettes, you need a blog. But not all platforms are created equal.
Depending on what you choose, you can be looking at a variety of price points and abilities.
Above all else, you need to be able to compete. So remember that you need to build up your blog.
We want to help you make the right choice. Look at these free blogging platforms to learn more.