It’s much easier than you might think. Just follow these steps, and you’re sure to have a professional blog that you can be proud of.
Find the Right Platform
It doesn’t matter how good your blog posts are if your website doesn’t look good. Find a website platform that gives your blog a professional look that you’ll be happy to share.
The amount of blogging platforms available might seem daunting, but the key is to choose a platform that corresponds to your skill level. If you are an expert at web design and publishing, it’s okay to choose a platform that gives you a lot of freedom.
If you’re a beginner, consider a platform that does most of the work for you. You will have less layout flexibility, but you can still make your blog look unique.
It’s all about showcasing your work in a way that is fresh and makes people want to continuously return to your site. The right aesthetics can be a powerful marketing tool in and of itself.
Learn How to Write Good Content
Your knowledge of origami doesn’t mean anything to your readers if you’re not a good communicator. To keep your audience engaged, you have to learn to create content that makes them want to come back to your site again and again.
Keep your posts succinct and relevant. If you are writing a blog about an origami crane that you made, make sure the blog doesn’t veer too far away from that topic.
Any other points, even if they are related, can just go in another blog post that links back to that one. Good content is all about forging a connection with your base.
You should also make sure that your content is shareable. Try to think of topics that are out of the box and unique. Content is more likely to go viral if it is one of a kind.
If they can trust you to publish high-quality content consistently, they will have much more respect for your knowledge of the art.
Promote Your Origami Blog
Promoting personal blogs is an uncomfortable thought for some, especially those just starting out. But if you want a wide audience to see your work, you have to be prepared to reach out.
Social media is the best way to achieve this. By promoting your content through a dedicated social profile, you can reach a varied and diverse audience.
Every time you make a post on your website, cross post the content on your social media site. If somebody comments on your post, engage with them. Keep people interested in what you have to say, and you can build a sustainable readership.
Starting your own blog might seem like a big risk, but if you are willing to put in the work, it pays off in the long run.
Do you have any more questions about starting your own origami blog? Please leave a comment below!