Is your homepage SEO game lacking?
If you don’t take care of your homepage’s SEO, you’re hurting the rest of your site. Many of your backlinks are pointing to your homepage, so you’ll most likely get more clicks to this page.
Don’t waste your homepage by forgetting to optimize it just because you’re already getting visitors. Continue reading this article and learn the best practices for homepage optimization.
The Problem With Homepage SEO
Before we get into the tips, we do need to address one point. Your goal for your homepage is likely in part to rank for your brand’s name.
In many cases, websites are able to easily rank on the first page for their business name but if your website has a name that could be a keyword for something popular — Houston, we have a problem.
For instance, if your company name was the Cupcake Company, well — when people search for the Cupcake Company, they are going to get suggestions for cupcake companies near them.
While it isn’t impossible for you to rank on the first page of search engines for this term, it is improbable because of the massive competition.
What’s the Solution?
Many top SEO services have found ways to make homepage optimization work, so what’s the solution?
The solution is not only focusing on your brand keyword but figure out a keyword that goes along with your industry and target that keyword along with your brand keyword.
Think of your homepage as the beacon letting search engines know what your website is about. If your website is about internet marketing but you don’t have anything about it on your homepage because you’re trying to rank for Ninjas of Marketing or some vague brand keyword, you’re missing out on a great opportunity.
Your goal with your homepage is to let search engines and human visitors know what your website is about, what your company does and how it can help them. And your homepage should make it easy for visitors and search engine crawlers to get to all of your important information.
Allow your homepage to answer the most pressing questions in people’s minds — can I trust this source?
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Organizing and Optimizing
Don’t go overboard with your homepage as was common in the old days. Only have the essentials on your homepage.
Here is what we recommend doing to get the best results out of your homepage and get the best results for your SEO.
Your logo should be present on your homepage but you don’t have to go overboard with it and put it in people’s face. Consider having your logo in a static position throughout your site so it is easy for people to recognize when they are visiting your website.
Your navigation should be visible so people can get to the important areas easily but you don’t have to talk about these sections like we might have done before. Your navigation should allow people to see such things as services, your blog, contact page and anything else you think is important they know about.
What Should Your Homepage Copy Be?
The biggest thing you should focus on with your copy is explaining what your company does. Your copy should be well structured and get straight to the point. Never use confusing jargon when you’re explaining your products and services.
Visitors shouldn’t be confused or need more information to figure out what you do after reading your homepage. You should let people know what your unique selling position is and why it’s a good thing that they landed on your website.
In your copy, you do need to think about keywords. Think of a few keywords that you would like to rank for and add those keywords into your homepage copy.
These keywords should fit with your brand and site’s theme, so don’t try to do anything weird and tricky. Also, make sure that you don’t put your keywords in your copy in an awkward way. If adding a keyword is going to ruin the flow of your website copy — leave it out!
If you can find long-tail keywords, that’s even better. Long-tail keywords are usually much less difficult to rank for, so take time to do keyword research to see what you can find and you might get results faster than you think.
Using Headers for SEO
One of the parts of structuring your website copy is headers. If it is natural enough and you can make it work, use the keywords you want to target in headers. Putting keywords in headers signals to search engines that this is an important part of your website.
Don’t put too many headers on your homepage just to get the SEO benefits. Remember that the most important thing with SEO is ensuring that the website visitor has the best user experience possible.
Having too many headers that don’t make sense doesn’t help anyone and will hurt your SEO and your conversions in the long-run.
Homepage SEO Best Practices for the Win
Now that you know these homepage SEO best practices, you can optimize your website and start seeing better results throughout your entire website. Creating an SEO friendly website can help you bring in thousands of visitors that are interested in your products and services.
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