Here’s How to Boost Traffic to Your Real Estate Blog

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house blueprintsSo you’ve started a real estate blog but aren’t seeing the desired results. Either you’re just starting out or you’ve been blogging for a couple of months and getting no traction.

Are you doing something wrong?

Maybe. You need to understand, however, that SEO, even when done properly, takes time and patience to work its magic.

While you’re waiting, we’ve got a few tips and tricks to increase your traffic from other sources.

Real Estate Blog Traffic Boosting Tips

1. Social Media

This should be a given. Many of you already have a social media presence. Or at least you think you do.

How often are you posting?

If the answer is once a week or less, then you need to re-evaluate. To maximize your social media efficiency, you want to be posting at least once a day. For some social sites, even more.

That also goes for content that isn’t yours. Sharing valuable content can do just as much for your real estate blog and web presence as having quality content of your own.

It shows you have an eye for quality. Isn’t that what people want in a realtor?

2. Quality Content

You know what a buyer’s major turn on is? Honesty.

Headlines like “The REAL reason you aren’t being approved for that loan” can make an impact.

Be fearless and tell it like it is. Buyers will appreciate your straightforward approach and remember it when it comes time to shop for a new home.

While on the topic of content, video can add an absurd amount of value.

Start a YouTube channel of house walkthroughs that are new to the market. Make comments about what you like. Show your clients and other home buyers the sign going into the ground with your name on it.

YouTube is a great place to promote your personal brand. Make your name associated with words like “value,” “trust,” and “authority.”

3. PPC

If you want traffic now, look no further than pay-per-click advertising.

Google Adwords is a program that helps you to create ads that go directly to your website. It has a versatility that is unparalleled against anything else on the web.

You pay for every click, hence the name. Focusing on local SEO (i.e. “Realtors in Boston”) will help to boost traffic, provided all of this information is located on your site.

4. Use the Neighbors

How involved are you in the community? Do you find yourself handing out business cards fairly often?

If so, you better have your website on the business card. This can be a great way to boost traffic to your real estate blog and benefit from word-of-mouth referrals.

Who knows, you might get lucky and find cash buyers for homes.

Final Thoughts

While all of these ideas are great, you should still put plenty of thought into your on-site SEO. Make sure that it’s visually appealing.

Use long-tail keywords to maximize the effectiveness of your site. Blog often and share often. Combine all that with the above tips and you’re on your way to website glory.

Have anything to add? Let us know in the comments below. We’d love to hear from you.

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