Your Guide To Starting A Fitness Blog In 2018

starting a fitness blog

Got a passion for fitness? Know how to navigate your gym like a pro? Want to share your excitement for working out with others?

If so, you might want to consider starting a fitness blog! It’s a great way to talk about your passion and connect with others.

Start your blog today with a special OnBlastBlog discount from Bluehost. Only $2.95/mo with a free domain name and email address. You can't beat this offer!

Best of all? You may even be able to generate some serious income doing what you love.

Keep read to learn everything you need to know about getting started.

Specify Your Focus & Niche

Google the term “fitness blog”, and you’ll be greeted with millions of search engine hits. Overwhelming, isn’t it?

If you don’t want to be just another faceless website, you need to learn how to stand out from the competition.

Defining your niche helps you do just that. As an avid fitness lover, you probably have certain preferences.

Maybe you like yoga over running. And maybe you like Bikram yoga over Hatha yoga. And maybe you are a working mom who likes doing Bikram yoga to manage your chronic pain symptoms. Now that helps specify your niche.

Specifying your niche allows you to create dynamic content that engages your specific audience. Rather than casting a wide and generic net, it allows you to establish expertise in your area of focus.

Get the Basics Down

Ready to get started on making your website? The next few steps can seem overwhelming and complicated, but they’re actually pretty painless.

Your Domain Name

First things first: you need a memorable blog name! it needs to be easy to remember and simple to type.

Keep the following things in mind:

  • Avoid numbers
  • Avoid cliches
  • Avoid making it too generic
  • Avoid names too similar to other blog names

Take some time and mull over your ideas. Run it over with a few friends. See how it sounds when you say it aloud.

Just like a band name, if you succeed, you’re stuck with it. Make sure it’s timeless.

Your Hosting Site

Typically, you purchase your domain name on a hosting site. The host acts as the powerhouse storing all of your blog data and information. There are numerous hosting choices available in today’s market.

You will pay a nominal fee for access to your domain and its hosting.

Your Blog Platform/Theme

The platform is the “appearance” of your blog. It’s the meat and bones of your content, and it needs to look good!

Many bloggers use WordPress because it’s relatively easy and straightforward. WordPress also offers an extensive array of free themes.

Keep the following things in mind:

  • Keep it aesthetically pleasing and simple
  • Less is usually more
  • Make sure it looks good on mobile devices!
  • Avoid clashing images, fonts, or colors

If you’re just starting a fitness blog and aren’t sure how it looks, get feedback! Ask friends what stands out to them and what they notice first when looking at your website.

Create Killer Content

When it comes to starting a fitness blog, you need to be both passionate and dedicated to your craft.

After all, while anyone can start a blog, not everyone can make a blog become successful.

In terms of blogging, SEO is king. That means you need to produce consistent content rich with SEO best practices. Without doing this, you’re basically guaranteed to get lost in Internet wasteland.

Producing killer content means being unique, concise, and helpful! Whether you’re answering what does testosterone do or you’re comparing Crossfit boxes, you want your readers to keep coming back for more and more.

SEO can be complicated, but there are plenty of helpful free guides to help you get started.

In a nutshell, you need to understand the following:

  • long-tail keyword phrases
  • Internal and external linking
  • Optimizing images
  • Effective call to actions

In general, mastering SEO is a marathon and not a sprint. Don’t get discouraged if you don’t see dramatic results when starting a fitness blog. It can take time to develop a significant following.

Starting a Fitness Blog with Social Media

How many fitness models do you follow on Instagram? How many fitness infographics can you find on Pinterest? That’s right. There are thousands, and YOU also need to be in that crowd.

Facebook has over 1 billion monthly visitors, and Instagram has over 500 million.

Getting active on social media is a great way to expand your content, connect with your audience, and improve your following.

Some tips to get you started:

Facebook Live, Instagram Stories, and Youtube tutorials

Ever notice how you get lost in an abyss of silly cat videos? Top influencers understand just how much we respond to this kind of visual content!

Consider creating live videos demonstrating workout routines or gym advice. Consider doing a Q&A in exploring popular reader questions. Or, simply consider doing an “about me” video to show people more about your personal life.


No longer just the pound key on the telephone, hashtags essentially provide free advertising to your products or services.

Today, you can use hashtags on Twitter, Facebook, and Instagram. Make sure to use all the allocated hashtag opportunities. Doing so increases your chance of people landing on your content.

Engage With Others

Social media allows you to connect with other bloggers and readers all around the world. Use this to your advantage.

Comment and share other people’s posts. Share relevant articles. Give shoutouts to new followers or fans.

The more you can keep your audience feeling special and appreciated, the more likely they are to keep coming back to you!

Final Thoughts

Fitness blogging is a wonderful way to express your thoughts and expertise to the entire world!

With more and more people turning online for information and resources, there’s absolutely a place on the internet for you in starting a fitness blog.

Looking for more tips on all things blogging and SEO? Be sure to check out our expansive blogroll today.