Get More Looks: 5 Strategic Ways to Optimize Your Blog Posts


Are you a dedicated blogger who’s trying to reach more readers? Do you feel like your blog gets overlooked by influential people?

There are more than 30 million bloggers in the United States, but how can you build a following?

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If you’re ready to throw your hands up in frustration, this article’s for you. We’ve got the inside scoop on how to get your blog noticed. 

We’ll teach you blogger tips and tricks on how to optimize a website, and we’ll help you get started on re-vamping your blog. 

1. Go Viral on Social Media

Everyone wants to go viral on social media, but what makes great content? You’re a blogger, so you probably love to write. 

You’re going to be surprised, though, to learn that video marketing is the most effective way to get your point across.

Making a video that’s fun and shareable will definitely drive people to your blog. In fact, Facebook users watch more than 8 billion videos every day. 

That’s encouraging for bloggers who are trying to get the word out there about their blogs. Blogging is about writing, but it’s also about branding. 

Branding is just developing a personality online so people feel more comfortable interacting with your blog. Video-based marketing allows people to get to know you and then visit your blog.

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It’s hard to predict which videos and social media posts will go viral. Short, funny videos seem to go viral more often than serious videos.  

2. Shift to Account Based Marketing

Account-based marketing sounds really intimidating, but it’s actually simple. The idea is that you shouldn’t aim for a wide audience. 

You’re probably shaking your head at this point, but sometimes it’s best to narrow down your target audience. Then narrow it down some more. Find your niche online. 

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If you have a fashion blog, you don’t have to write about every fashion trend. Maybe you’re more interested in high fashion and runway shows. Or maybe you’re excited to talk about plus-sized clothing trends. 

Finding yourself as a blogger is the first step to attracting your audience. You can write about anything you want, so what are you really passionate about?

3. Optimize Your Website

Wondering how to optimize a website? It’s pretty easy to get started. Optimizing a website means that you create original content, organize it, and use keywords. 

That seems like a lot, doesn’t it? Creating original content is the first rule of blogging. Using other bloggers’ content will actually make you rank lower on Google. 

Your website should also be organized so that it’s easy to navigate. If you have a lot of advertisements, your page could load slowly. About half of all readers won’t wait if a website takes more than two or three seconds to load.

Keywords are words or phrases that relate to your blog content. You can find out more about keywords here.

The point of using keywords is that it helps your readers find you online. They are extremely important for bloggers who are wondering how to do optimization.

4. Get Local Media Coverage

If you’re not a computer person, you can outsource your website optimization to a marketing company. They know how to do optimization and can help you raise your public profile.

You might be able to guest host a podcast, get interviewed on a local radio show, or have local news do a segment on your blog. 

It’s all part of the branding process. As you narrow down your audience and find your niche, you’ll build an engaging public personality.

Another option for local media coverage is an article in a newspaper or alternative weekly bulletin. 

You want to get noticed, and you want to drive people to your blog. You can outsource the look of your blog, but your personality is what’s going to win people over.

5. Build Your Backlinks

When you’re writing your blogs, feel free to link to blogs or websites that you like. It’s one way of reaching out to your colleagues. 

When another blog links back to yours, you may notice that you’ve gained a few readers. It’s a good idea to reach out to blogs you respect and ask them to link to yours. 

As your blog grows, you’ll naturally get more backlinks. At first, however, you may have to do some heavy-duty outreach. 

One way to reach out is to comment on blogs that you like. It’s a great way to get noticed by influencers. Some bloggers don’t mind if you link to your blog in the comments, but others have banned it completely.

Another way to build your backlinks is to write guest blogs. When you write a guest blog, you’ll usually be able to link back to your blog.

Your writing will get noticed on a heavily-trafficked blog, and you’ll get more views. 

How to Get Your Blog Noticed by Influencers

Don’t get discouraged if you’re not getting a lot of readers at first. It takes time to build a following. Just keep reaching out and getting yourself noticed. 

Never underestimate the power of a fan letter. If there’s a hugely influential blog that you read all the time, ask them to review your blog.

They don’t have to link to it, just mention you in a post. That should boost your readership.

Another way to get influencers interested in your blog is to tag them in your social media posts. Don’t do it all the time, but it’s fine to work in a few shout-outs once in a while. 

Learning how to optimize a website can take a little while. It’s okay to reach out to a marketing company to get some help with content optimization. If it’s more than you can do on your own, it’s time to reach out to the pros. 

Figuring out how to get your blog noticed is a lot easier if you have the right support. Check out our blog and send us a quick email. We’ll help your blog get on the right track – and stay there. 


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