Google process over 40,000 search queries every second.
That’s about 3.5 billion searches every day and 1.2 trillion searches a year. Within those 1.2 trillion searches are people looking for a reputable property management company. So how do you make sure they find yours?
With search engine optimization (SEO), you can attract more traffic to your property management website. From there, your content will show people you’re a knowledgable, credible resource ready to help! As you build credibility, you can increase your page ranking and attract even more clients.
Ready to get started? Here are the six SEO tips you need for success online!
1. Speed Up Your Site
The first step for SEO success is to check your property management website.
An outdated site could cause you to lose clients.
Make sure your website is mobile-optimized for your on-the-go audience.
Almost 60% of all web traffic starts on mobile devices. Based on this data, Google decided to start using mobile-first indexing to determine page rankings. If your website isn’t optimized for smaller screens, you’re neglecting digital clients.
Once your site is made for mobile, check your security as well. Google looks for HTTPs websites, so they can offer users a secure experience.
Speaking of which, user experience is key. The easier it is for people to use your site, the longer they’ll stay. To improve user experience on your property management website:
- Improve page load speeds
- Make sure the site is easy to navigate
- Make sure the font size and typography are easy to read
- Offer easy-to-find buttons to simplify the conversion process
These website improvements will keep readers on your site longer.
The longer they stay on your site, the better your bounce rate. The bounce rate increases when people leave your site without clicking around. A high bounce rate can hurt your ranking.
Constant Contact has you covered with the tools and expertise you need to get started. Check out their free trial today!
With these improvements, you can improve your ranking and attract new clients to your website.
2. Know Your Keywords
Search engine optimization depends on keywords. When someone searches for a property management company, you want your site to show up. If you know what keywords they’re searching for, you can optimize your content for those queries.
However, it’s important not to keyword stuff your content. You don’t want your keyword to appear in every other sentence.
Rather, you need to prioritize your readers. Make sure the content is easy to read and the keyword appears naturally.
Google is getting smarter when reading your content.
You could get penalized for stuffing keywords.
Instead, try to add your keyword to the intro paragraph, closing, and at least one header. Add your keyword words to exiting page copy, image alt tags, and meta descriptions, too.
When brainstorming content, think about what your clients are searching for. What questions are they asking? Then, create content that answers those questions.
Make sure your content is unique.
You can use tools such as Google’s Keyword Planner or Google Trends to determine what people are searching. Then, make sure your content matches their search intent. That way, you’re using the right keywords while offering readers content they actually need.
Check out this keyword strategy guide to get started.
3. Add Schema
Google uses microdata to read your website copy. You can add Schema markup to your website to make it easier for Google to read your content. That way, it processes your keywords to help you rank for those searches.
Schema is also a ranking factor.
The more data you give Google, the easier it is for bots to connect your page content to user searches.
You can use Google’s Structured Data Markup Helper to get started. This tool will walk you through the type of structured data markup to your web pages.
4. Go Local
Don’t neglect your local customers.
Local SEO allows you to focus on searches from people nearby. If you want more local clients to find your property management website, local SEO is key.
When someone searches for a local property management company, your information will pop up. Better yet, your Google My Business listing will display as well. This listing takes up prominent space on a Google search page.
When developing your local SEO, make sure to start with your Google My Business listing.
Update your phone number, address, website, social media profiles, and any other important information. Then, update other listings such as Yelp and Yellowpages with the same information. Make sure it’s all consistent.
Then, check your social media. Social indicators can improve your SEO ranking, too.
Don’t forget reviews from happy clients. Posting reviews on your property management website and Google My Business ranking can improve your online credibility. That way, more people will begin to trust your business.
You can also start adding localized content to your website.
This content will specify service areas and target cities or other locations. When people in these areas search for a property management company in the same area, your website will display.
5. Boost Your Blog
Google looks for unique, fresh content.
To make sure you’re keeping up with the competition, consider posting on a blog.
Adding a blog to your property management website can help you attract relevant leads. Remember, your clients already have questions. With a blog, you can use your experience and expertise to provide the answers.
This is a great way to put your keyword research to use. Look through your property management keywords. Which keywords instantly inspire a blog topic?
Start there. Don’t forget to add your keywords within the content.
6. Optimize Imagery
As you update your property management SEO, don’t forget your images.
Google takes images and videos into account, too. Make sure to optimize this content with metadata, such as the alt tags, so they include your keywords.
That way, Google will recognize every part of your website content is relevant to a user’s search.
Build Your Business: 6 SEO Tips for Your Property Management Website
Ready to build your business? With these six SEO tips, you can attract new leads to your property management website. The sky is the limit!
Check out our latest Blogging Guides for more helpful SEO tips!