Are you looking to drive more traffic to your website? Do you have experience with SEO or are you new to it? There are quick ways to improve SEO. SEO, or Search Engine Optimization, involves using keywords and phrases online. This helps search engines like Google find your business and drive traffic to you.
With over 3.5 billion searches online daily, it’s important to use and improve SEO tactics with your business over time. Did you know that 92% of people select businesses on the first page? As a result, you want to achieve SEO results.
If you want to get on the first page for a search, it won’t happen overnight. With strategy and SEO tactics, it may happen faster than you think. To give you an idea of the time it takes, #1 slot on a Google Search is 3 years old on average.
By creating content marketing consistently, it will help you improve your search rankings over time. If SEO isn’t your expertise, think about getting help. An SEO expert can save you time and make you money.
Sometimes the best SEO tactics are the most simple ones. Discover 12 easy and quick ways to achieve the fastest SEO results for your site now.
Fastest SEO Results: 12 Quick Ways
The fastest SEO results are the simplest. Sometimes, they aren’t what you want to do. Like anything else, it takes work. Depending on what the best use of your time is, you may or may not be the one implementing the SEO tactics.
These 12 quick ways will help you get an idea of things to implement on your website or in your content marketing. Perhaps, you decide to do some internally and some externally. However you decide to implement these SEO tactics, they will get you SEO results.
Before you hire an SEO expert, take a look at this checklist.
1. Simplicity Sells
Your website design and layout are important. The simpler and clearer the website is, the better. For example, do you have essential elements on your home page like what you do, what you offer, and who you serve?
Have easy is your layout to follow? Is your site mobile friendly? Do your customers have what they need easily? How fast can they find information? Are they able to find what they are looking for? Is it easy to contact you?
When you clicked on this article, you may have focused on SEO. Perhaps, you didn’t even think of your website design. It is important to know that everything matters when it comes to SEO. For example, if it isn’t easy to find what you offer, how likely is it that the person will stay on your website and buy from you?
If they don’t stay on your site longer, your bounce rate may go up. The bounce rate of a website impacts your search rankings. If they don’t know where to go to buy something, you lose conversion, customer and a sale.
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When you talk to your team next time, outline a plan to make the website simpler and more effective. A good idea is asking your existing customers you trust for input.
2. Speed Kills
Speed is a Killer. According to a study, over 50% of people leave your website if the load time is more than 3 seconds. In today’s online world, people want information right away. It is important to deliver quickly and easily.
If people leave your website because of slow speeds, that impacts your search rankings on Google. If you haven’t tested your website speed or don’t know how to, Google your provider’s name and speed test to start. Many providers now offer them for free.
Several ways your website pages may load in 3 seconds are less include shrinking your images, caching your pages, and removing errors. If you don’t make changes to improve your speed, your business will suffer.
it isn’t enough to do this on your desktop alone. If you haven’t already, take the time to look at your mobile design and speed time. Since over 50% of people now visit websites on their phones, mobile experience matters.
3. Optimizing Images
There are two ways to optimize your images. One way is using jpg and reducing the size so you don’t impact your load times. Optimizing images by using your alt text to put in a keyword to the image is a simple way to boost SEO.
If you are using other types of images besides jpg, this may slow your load times. Start using jpg now while you are cleaning up older images as well.
4. Tagging Headers
A quick way to improve your rankings is to go through each of your pages for header tags. Header tags help make your website user-friendly and they improve SEO rankings.
To easily check or change your headers, click on the main text on your page to check the format. You may want to reword it and/or change it to Header 1.
5. Outgoing Links
Outgoing links are especially important for a new site. Depending on the sources you use, the links may immediately set up authority. This signals to your visitor and to Google trust signals. Your visitors will spend more time on your website and Google increases your SEO rankings.
At the same time, don’t overload your posts or pages with outbound links. Here is where considering less is more is key.
6. Content is King
Content is king continues to hold true. Content that is useful and helpful to your visitors will increase the time they spend on your website. If they appreciate the value you provide, they will return.
As a result of your visitor’s actions, your SEO will improve. Content is a long term game. It’s important to track leading metrics like visitors and bounce rate on Google Analytics so that you know you are moving in the right direction.
7. Repurposing Content
Speaking of content, repurposing content is a great idea to increase search rankings. For example, do you have old posts that you haven’t edited in a while? Did you improve your SEO writing or your team since then?
Editing old content helps boost SEO because the domain age is older. In addition, you are updating the site with new content for people.
8. Audience Connection
Audience connection is important. Are you writing to your target audience? This means you don’t write for everyone. Do you write on topics they care about? The more you connect with your audience, the more they stay on your website.
The more they stay on your website and tell their friends, the higher your SEO rankings go up on Google. Creating value and connection at the same time is important.
9. Share Media
Share different visuals and media on your website. This helps increase the user experience on your website. This could be images, audio, and video testimonials to give you some ideas.
Basically, think of ways to break up the text. Slideshows and accordions are more great examples of ways to share media.
10. Broken Links
Test your website via web tools for any broken links. Not only will this impact the user experience, but Google won’t like it. It diminishes the quality and trust of your website.
It is a good idea to make it a point to review these at least every three months.
11. Internal Links
Speaking of links, within your posts add internal links. This accomplishes the objective of decreasing the bounce rate. This means people stay on your website longer because you provide them with valuable information.
For every 500 words, include 1-2 internal and external links.
12. Site Layout
The site layout is key to the user experience. When you take time to think of a helpful site layout, this helps with easy navigation. When navigation is easy, people can find what they want quickly. At the same time, this invites them to come back.
If they leave quickly, this impacts bounce rate, time spent, and the number of pages visited. Create an experience so they want to come back.
SEO Results: Improve Your Search Rankings
The 12 ways shared to improve your search rankings may be done easily. Start applying these strategies and you will be on your way to the fastest SEO results.
It’s important to create a culture that keeps these in mind moving forward to prevent any rework. You could use this post to start a checklist for SEO.
To improve your search rankings, implement these tips first. Once you implement these tips, track your results weekly for a month to 90 days. Set a schedule to share content via social media and e-mail blasts too.
If you want more results, consider using an SEO expert. They may be helpful with advanced SEO tactics to increase your traffic.
What action will you take next to improve your search rankings?
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