You’ve heard right.
However, you won’t achieve success by creating any old blog.
You need to create highly-targeted, purposeful blog posts that are optimized for search engines and designed to help you achieve your goals.
Sounds a little overwhelming?
Don’t worry – we’ve put together five easy, actionable tips to get you started.
1. Write Content That Solves Problems
Writing a post about what’s been happening on your ranch, your plans for the future, etc, is all well and good.
However, it’s not great for SEO.
When people go to Google, they’re generally looking to solve a problem, not just read content for the sake of it.
For example, someone might search for ‘tips on raising animals in Montana,’ or ‘Montana ranch for sale‘.
If your blog is full of posts like, “August Ranch Update’ or ‘Fun Day at the Ranch’, you likely won’t get many hits.
But if you start writing posts like ’10 Top Tips for Ranchers in Montana’, or ‘Things to Consider Before Buying Your First Ranch’, you’ll be in a much better position to get traffic.
Before writing any post, ask yourself these questions:
- Who will this post help?
- What problem will this post solve?
- What’s the purpose of this post?
You need a clear reader in mind before you start writing. Otherwise, all your hard work will count for nothing.
2. Optimize Every Blog Post for Keywords
Keywords are those words that people have searched for when they happen upon your site.
If there’s a particular product or service you provide, this should be on your list of keywords. For example, ‘ranch tours Texas.’
Every post you write should be optimized for your chosen keywords.
This means using them in the following ways:
- Naturally throughout the post.
- In the introduction and conclusion.
- In the title of the post and in at least one of your headings.
If you’re writing a post that’s hard to fit keywords into, it’s best not to force them. Instead, alter the topic of your post to make it more relevant to your chosen search terms.
3. Add Alt-Tags and Captions to Blog Post Images
Wondering how images fit into SEO?
Since search engines can’t read pictures, you need to give them a helping hand.
Adding a descriptive alt-tag, as well as a caption, helps search engines to correctly categorize your images. For example, ‘man working on ranch’ or, ‘sunny day on the ranch.’
Choose a blogging platform that makes it easy to add this info and it won’t feel like any effort at all. You’ll also get extra traffic when people search for agriculture-related images. Bonus!
4. Promote Your Content on Social Media
Having links back to your content from other sites helps boost your SEO, and social media is an easy way to share.
Many social media sites can be linked to your blog, meaning a link to your latest blog article will be posted automatically anytime you publish – easy!
5. Guest Post on Other Agricultural Blogs
Guest posting is another great way to generate backlinks.
Team up with other blogs with a similar audience, then write content for them and link back to your own site.
The more popular/authoritative the site you guest post on, the bigger the boost in terms of your search engine ranking.
How to Succeed at Farm Marketing
If you want your farm marketing efforts to pay off, you need to create problem-solving content.
From there, it’s important to optimize posts for keywords and to then share those posts widely across the web.
Because it can take a while for your work to pay off, be sure to watch out for early benchmarks. Not only will this help you to figure out what’s working well, it will also help you to adjust your plan if and when needed.