Some hire in-house officers like a Chief Business Development Officer or Cheif Marketing Officer to make decisions about what gives them a competitive edge to gain new business.
In this changing environment, one constant is the desire to inform and educate the public with a family law blog. This classic marketing strategy is based on the idea that when people rely on a brand for information, they are more likely to have brand recall.
Today we’re diving into how to make sure your blog is optimized to bring in as much traffic as possible.
Ready to learn more? Let’s go!
Is Your Family Law Blog Memorable or Lost in the Competition?
Brand recall isn’t something that can be easily converted into a reliable metric. If it’s hard to measure if firms are getting a return on their family law blog.
Here are a few ways to figure it out.
Quality Over Quantity
Quality content means giving your readers something useful. Perhaps no firm knows that better than Seatons Solicitors, who offer free legal advice in the form of downloadable guides.
If you’re going to inspire brand recall in a potential customer, it’s important to make your blog posts informative, easy to read and helpful. To do this, you must understand your audience and what kind of content they are looking for.
One or two quality posts could go a long way to bring new business. This is great news for busy attorneys who don’t have a lot of time to spend thinking about their blog.
There are important analytics that you can glean from your blog to make determinations about a boost in business. A few questions your marketing team should be asking with regards to the blog include:
- How often has the blog been accessed?
- How many unique visitors viewed the blog each day?
- How is my website ranking with keywords from the blog?
- What are the referral sources for my blog?
- Does the website’s overall traffic increase with an increase in blog traffic?
Each of these questions paints a unique picture of how effective your blog is at winning over customers.
The Bottom Line
The most impactful statistic is your law firm’s bottom line revenue. After your investment in marketing, is your law firm growing revenue year over year? If the answer is “yes” then there’s a very good chance that your marketing efforts are paying off.
More importantly, if the answer is “no” and the crux of your marketing campaign is a family law blog, it’s time to rethink your content choices.
Get It Right the First Time with Original Content
Law firms shouldn’t spend resources on marketing efforts that aren’t effective. Get your family law blog right the first time by understanding your audience.
Once you’re armed with consumer knowledge, you can create content that is informative, set up and review website analytics, and tie the results to your bottom line. Before long, you’ll inspire brand recall in customers when they need you the most.
Follow along as we share more tips on how to succeed online!