Facebook vs Instagram: Which is Better for Blog Promotion?

facebook vs instagram

Thinking about promoting your blog on Facebook or Instagram but not sure which one to go with?

Well, before you spend tons of money and time on either one, you should read about the pros and cons of promoting on these platforms.

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Both Facebook and Instagram have been studied extensively in terms of user engagement. There are so many studies out there on this topic, in fact, it can be difficult to make sense of it all. But don’t fret, we’ve gathered all of the most vital information for you here and put them in layman’s terms to help you decide between Facebook vs Instagram.

Facebook Vs Instagram

First things first, let’s remember that Facebook has been around way longer than Instagram. Facebook was started in 2004 and Instagram was started in 2010. What does this have to do with outreach and promotion? A lot.

Number of Users

Today, Facebook has about 2.2 billion monthly active users whereas Instagram only has about 800 million.

What this means is that if you do social media outreach and advertising on Facebook, you can reach a lot more people. So if your goal is purely to reach as many people as possible and increase visibility, then Facebook might be the way to go.

However, if you want your ads to engage people, meaning you want people to actually click on your things and comment on them, then things start to get a little fussy. Let’s break it down even more.


Do you want to know something that will blow your mind a little?

On an average day, Instagram dishes out 95 million photos and videos. And these posts collectively get 4.2 billion likes per day. But wait– it gets even more intense. According to Gizmodo, Facebook posts 300 million photos per day and that is just photos alone. But numbers alone are enough to paint a whole story.

Although Facebook has more posts and users per day, studies show engagement on Instagram is much higher when you break it down per post.

For example, one study compared the number of likes for big brands such as Victoria’s Secret, Mercedes Benz, and Playstation and found on average, their Instagram posts received 10 to 100 times more likes than their Facebook posts.

If you want to judge the platforms based on post engagement alone, Instagram is definitely better at getting people to hit follow, comment, and like.

Types of Posts

If you are a user of either Instagram and Facebook, then you would know that their posts are very different.

Instagram was initially started for artists, photo enthusiasts, and people who found visuals posts more interesting. They were for people who specifically wanted to see less text. This means if you want to rely more on visually striking content then Instagram is the better platform for you.

Facebook was started to help people connect with each other and posts mainly consisted of words and photos of friends and family members. But over the years, the platform has evolved into more of place for news and ads as well. People who are on Facebook a lot more are used to seeing texts so if you want to engage people through words as well as multimedia, then Facebook would be the better choice.


Another factor to take into consideration when thinking about which platform is better for sharing your content is to think about the interface that it has and which would promote your brand more effectively.

Most users use Instagram on their phones so the content you share must be able to fit neatly in their square and rectangular templates. Also, remember, your Instagram profile can only share one link. You can put links in the body of the posts but users cannot copy and paste them into their browsers.

With Facebook, however, you are not limited to the type of media or the number of links you share. If you need to be able to share lots of different types of information and multiple links on your posts, then Facebook is the better choice.


When it comes to age, Facebook has a much wider audience. The platform is popular with several generations stretching from Generation Y to baby boomers, they have it all covered. As of January of 2018, 104 million Facebook users in the U.S are under 35 and 125 million users are over age 35, reaching up to 65 years and older.

Compared that with Instagram, over 59% of its users are under 29 years old and only 33% are between 30 to 49 years old. But this is neither good or bad, it just depends on who your target audience is.

If you are trying to reach out to an older audience (35 or more), you might have better results with Facebook. If you are trying to reach a younger audience (35 or less), then you might want to start with Instagram.

In terms of gender, there are more female users on both platforms although men are not too far behind.


By the end of 2018, Instagram’s ad revenues are projected to be 6.84 billion dollars in the U.S and Facebook is expected to reach 14.89 billion. Although Facebook takes the lead here, Instagram’s ad revenues are growing fast. What does this mean for you?

One platform might be more expensive than the other for you to place ads on but which one depends on what industry or niche you’re in. On average, the cost-per-click on Instagram was around $0.80 and $0.27 for Facebook, but if you want to advertise in a more competitive industry like fashion, then you might have to pay more.

The Bottomline

When done right, social media marketing can help your blog grow. When it comes to choosing between Facebook vs Instagram, you have to decide for yourself based on what kind of content you want to promote, who your audience is, and what your goals are.

The first thing you should do before doing any kind of social media outreach is to get to know your audience really well. Learn what they’re looking for and what captivates their interest. Then, don’t be afraid to jump in either one and test it out.

If you would like more suggestions on social media engagement for your blog, explore our blog.