Think back to the last time you sent an email, or even better, the last time you read one.

It was pretty recent, wasn’t it?

And yet, people keep trying to say that email marketing is dead.

Here’s the Deal: 

Email marketing is far from dead. In fact, it’s growing and evolving. In this year and beyond, it’s going to be a marketing strategy with one of the highest returns on your investment (ROI).

The good news is that email marketing is a lot easier than you might think. Tools like Constant Contact make it possible for you to create professional emails, even if you have never done it before.

Today I’m going to show you how powerful email can be as a tool for marketing, promoting and growing your brand.

How to Send Emails Like a Professional (Infographic)

Sending an email is about more than just typing a message and clicking “send.”

There’s more to it: 

Take a look at this infographic below to see just how powerful email marketing can be for your business and your future.

You’ll find valuable information here about subject lines, marketing platforms, and even the best time to send out your campaigns.

Want to embed this bad boy?

<a href="https://www.onblastblog.com/email-marketing/"><img src="https://www.onblastblog.com/wp-content/uploads/2016/04/How-to-Send-out-Emails-Like-a-Professional.jpg" alt="Email Marketing Infographic" width="1000px" border="0" /></a>
Credit: <a href="https://www.onblastblog.com/email-marketing/" target="_blank">On Blast Blog</a>

The Power And Importance of Email Marketing

Just like your customers, you’re probably asking What’s in it for me?

You may think email was something your parents used before Facebook and social media marketing was a thing, but it’s just as powerful as those platforms, if not more so.

Ready for this?

We’re going to look at 7 ways email marketing puts your business and your brand on blast!

1. You Can Measure Your Success

Measuring the success of your marketing can be extremely difficult when you’re dealing with things like social media, organic search, and PPC campaigns.

This isn’t the case with emails, however.

With these simple statistics, you can pinpoint exactly how much return you made on your email marketing efforts. Can’t beat that!

2. Professional Emails Build Links

While the main focus of your email marketing is to reach consumers, nuture leads, and gain conversions, a great email campaign can do so much more for your business.

When you’re planning out your link building efforts, email outreach will quickly become a viable option. Knowing how and when to send emails to your influencers can mean the difference between a link and a pass.

3. Email Marketing Can Be Personalized

Many types of marketing focus on a wide audience and fail to bring unique and tailored experiences to different types of customers. This is where email marketing rises to the occasion.

You can start this process by segmenting your email list into different types of subscribers.

While you want to continue narrowing down these categories, starting with something like this allows you to understand the current mindset of the users you’re targeting.

The new subscriber wants more information from your company’s blog.

The recent conversion wants more options to choose from.

The dedicated buyer wants a VIP experience and exclusive promotions.

It Gets Better: 

Today’s email marketing platforms will help you create personalized emails like these that pull from a customer’s recent purchases or behaviors.

You can even set triggered emails to send when customers do something like make a purchase or sign-up for your email list.

4. Email Marketing Costs Less

While other types of marketing will have high overhead costs and require a large team to maintain, email marketing can be done with a fraction of the time and capital.

There are a variety of service and software that can help you utilize templates and automation to manage your email marketing campaigns without the need for a massive team.

5. A Variety of Uses

Email can be used for almost any aspect of communication between your business and your customers.

Whether you’re sending an announcement, promoting your latest blog post, or inviting them to an event, email is one platform that can satisfy almost any communication need.

6. Faster Sales Conversions

No other platform but email allows a customer to see a call-to-action and immediately purchase the product within a few clicks.

This friction-less process allows for massive conversions based solely on impulse buying nature.

7. Global Reach

Once someone provides their email to you, a direct connection is established between you and them, no matter where they are.

This ability to reach customers on a global scale makes the potential of email marketing practically limitless in terms of reach.

In a world where organic reach on social media is dwindling, on email marketing it’s never been higher.

Final Thoughts

Email is incredible in that it offers a low-cost, high return opportunity to reach countless new leads and customers, regardless of their location.

It’s a powerful means of communication, and it’s not going anywhere anytime soon.

With the right tools, and an understand of how subject lines and personalization plays into the overall strategy, you can create long-lasting relationships with your customers and foster new ones through lead nurturing.
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