You need a robust online presence to win in business these days. That’s because e-commerce is gradually phasing out traditional retail and online businesses are all the hype nowadays. That said, your dental firm has much to gain from an online presence, but getting a website is just part of the process
A standard website isn’t enough for your dental practice to become an online hit. You also need a solid dentist SEO strategy to grow your website and attract more visitors. For most dentists, doing so is easier said than done because IT has never been an orthodontist’s specialty.
SEO is a collective term for tactics used to bolster a site’s traffic by increasing the site’s rank on search engine results pages (SERP). If your dental practice is lagging behind in terms of online visitors, then you probably need to pay more attention to your SEO.
Considering that 67% of all web visitors visit the top five results on SERPs, SEO is not something you want to ignore. Read on and learn how you can grow your dental practice by boosting traffic to your site through SEO.
SEO for Dentists: Secrets and Tips
As a dentist, you probably have a lot on your plate, and it’s hard to find time to work on your website. However, you don’t need to read a whole book on SEO to tweak your website for increased traffic influx. A successful dentist SEO and SEO for orthodontists boils down to these few secrets.
1. Build a Good Website Structure
Proper website structure makes it easier for web users to navigate through different pages and find what they need. This enhances your site’s user experience, which is just what Google wants for its web users.
Think of your site’s structure as the website’s layout. Everything from text alignments and spacing to where pictures appear on the site is part of your site structure. The secret to a good website structure is:-
Easier navigation – Make navigating through your website a breeze, and both your visitors and Google will love it.
Make pages easily accessible – As a rule of thumb, any visitor shouldn’t have to go through more than three clicks to access a page. Anything more is just frustrating your visitors, which translates to a higher bounce rate.
Make it mobile-friendly – A huge chunk of your online visitors use their mobile phones. You, thus, need your site to be more accommodating to your mobile phone users. You can test how mobile-friendly your website is by using the Google mobile-friendly test.
2. Choose the Right Keywords
Proper keywords are at the core of any good SEO strategy. That’s because keywords are what people use to find what they need on the internet.
When it comes to keywords, you don’t even need to think beyond the surface. These keywords are simple buzz words you’d hear around any dental environment. Words like “dental implants,” dentures,” and “cavities” are prime examples of keywords for dentist websites.
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Try to put yourself in the show of a person in need of dental services. What words are they likely to use to get the services they require? Remember not to use anything too complicated because you’re treating patients, not dentists like you.
Here are a few keywords you could employ in your website
- Dental services in (location)
- Dentist on call
- Tooth filling services
Of course, the word “dentist” should be your focus keyword. You can also use “orthodontist” all through the site, though not many people are likely to use the term.
After you’ve compiled a considerable list of keywords, you can proceed to the keyword research tool. A keyword research tool checks the viability of your keywords. With this tool, you’ll know which words to keep and which ones to discard.
3. Publish High-Quality Content
Good SEO hinges on quality content that adds value to your site visitors. Take your time to think about what content would be useful to your visitors. After coming up with a few topics, convert the topics into high-quality, relevant for your visitors.
In doing so, you not only strengthen your SEO, but you also turn your site visitors into potential patients. Don’t just publish content on your site because you have to. Investing in your online content also portrays a professional image to your potential clients.
Another thing to note, Google prefers lengthy articles of between 500 to 1000 words at the minimum. Anything too short isn’t great for SEO, meaning you won’t rank well in SERPs. However, don’t go for articles that are too long because few people have the patience to read articles that are too long.
4. Link Both Internally and Externally
Internal links redirect your visitors to other pages on your site. It’s a great way to show your users what you have to offer and is excellent at decreasing your website’s bounce rate.
For Google, internal links are a way for Google to establish your site’s page hierarchy. That’s because these links show how pages on your site link to each other.
Internal links are great for your site bot only when you don’t overdo them. Try to have about two to three internal links per page, nothing above four links.
When it comes to external links, ensure you link to authoritative and relevant websites. Just like your content, the pages you link to should add value to the visitor.
You need to be very careful with external links, because you may link to your competitor. Sounds outrageous, but it can happen if you’re not too careful.
5. Work on Your Site’s Speed
A slow-loading site is a huge turnoff for web visitors. For most web users, a page that loads for more than three seconds is not worth the time.
You can increase your site’s speed by:
- Enabling compression to compress your HTML, CSS and Java files
- Optimize your images to take up less memory
- Consider a content distribution network or CDN
Dentist SEO Is Simpler Than You Think
There’s nothing complicated about dentist SEO. As long as you take these five tips to heart, your dental website will rank high on SERPs. Remember, it might take a while before your site picks up, but with time, you’ll be getting much more traffic influx.
You can always ask a professional to help you with your SEO campaign, but only if you have to.
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