Why Curating Content Is Vital to Brand Development

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brand developmentContent creation is one of the biggest tools in your arsenal. Whether you’re one of the 89% of B2B companies embracing the trend or a small company just starting out, your brand development is “dead on arrival” without content.

With content marketing jumping from $144 billion in 2014 to a forecasted $313 billion in 2019, you can’t afford to miss out.

How can you find the hot topics that your customers want to read? How can you drive more customers to your site? Where do you start with content curation?

We’re laying out everything you need to know about content curation – take notes!

What Is It?

Before we start, let’s get the definition of content curation out of the way.

Content curation is the cultivation of topics and media that your customers are interested in. This material will come from other sources, like blogs or social media posts.

Superb content curation practically does the marketing for you. How? Keep reading!

Establishes Authority

We all have that one product or company that’s our go-to. In our minds, they’re a trusted resource and the first ones we turn to.

As far as brand development goes, you can’t ask for a better recommendation. It’s your goal to be at the forefront of your customers’ minds.

With the right content, you establish yourself as a knowledgeable resource.

Aids in SEO Goals

It’s a secret that all national SEO companies know: great content leads to high rankings.

Your site has a better chance of appearing higher up on the search engine results page if your content is clickable.

Enhances Social Media Strategy

You’ve got a social media strategy, right? No brand development action plan is complete without one.

The right content gives you fuel for your social media fire. Without content, what are you going to post, tweet, snap, or chat about?

Where to Find the Best Content?

So you know the why but what about the how? Finding the right content is important for all of the reasons mentioned above. So where is it?

Here are a few tips to sniff out the best for your blog:

  • Join Facebook groups relevant to your company and see what people are chatting about
  • Check trending topics on social media
  • Friends can be a great resource – pick their brain!

These are just a few ideas but soon, you’ll see content everywhere!

Content Creation

Eventually, you might want to make the leap from content curation, distributing relevant info you find elsewhere, to creating it yourself.

This is a big time commitment and takes a bit of skill, but it’s the next logical step for your brand development.

Whether you’re barking mad about your amazing dog blog or want to share gardening memes, content curation and creation go hand-in-hand.

Content Curation: Ideal for Brand Development

Curating great content has tons of benefits from helping your SEO rankings to saving time to connecting with your customers. Now that you’ve got this guide, go out and find that killer content that’s going to take you to the next level!

Got any amazing content curation tips or tricks? We want to hear all about them! Share them with us in the comments!

 

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