WordPress is by far the most popular content management system (CMS) on the Internet.
It currently powers over 29% of the entire Internet. For those that run multiple websites, that might mean running multiple WordPress blogs at the same time.
It can be hard to stay motivated about blogging when it becomes just one more thing to do on our already overflowing to-do lists. This becomes even more overwhelming when managing multiple blogs at the same time.
Blogging is an essential component of an inbound marketing strategy. You’ll miss out on all that traffic if you burn out running several WordPress blogs. Luckily, there are all kinds of tools and techniques for managing several WordPress blogs.
We’ve put together a few of our tips to help you manage your blogs without getting overwhelmed.
How to Manage Multiple WordPress Blogs Without Burning Out
As Benjamin Franklin so sagely reminds us, “An ounce of prevention is worth a pound of cure.” That’s an eloquent way of saying that getting prepared will help you stay focused and avoid getting overwhelmed down the line.
One of the main keys to managing multiple blogs is good old-fashioned business sense. Starting out with a business model and mission statement will give you clues towards your content strategy as you proceed.
Once you’ve established some keywords and buyer personas, you’ll have an idea of how to create and maintain several WordPress blogs.
How to Create Multiple WordPress Blogs
You’ll need to ask yourself a few questions to decide how you’ll approach managing multiple blogs. The first and most important should be if you’ll be hosting the blogs on the same site or on different web domains.
You’ll also want to decide if you’ll be using the free or paid versions of WordPress. This will play a large role in how you configure your blogs.
No matter how you end up setting up WordPress, there are easy ways to manage multiple blogs. The simplest method is the ‘Multisite Function’, which has been a standard feature of WordPress since version 3.0.
The multisite function makes it possible to host however many WordPress blogs you need off of one install and database. Otherwise, you might need to have several versions of WordPress. Each one will have its own database, in that case.
It is possible to have different versions of WordPress running off of the same database. You’ll need to add the code, “$table_prefix = ‘wp_’; // example: ‘wp_’ or ‘b2’ or ‘mylogin_’ ” to each blog’s wp-config.php file.
It’s also possible to configure a single installation of WordPress for managing multiple WordPress blogs. You can set up each blog as a separate page. This is even available for the free version of WordPress, which won’t let you modify the wp-config.php file.
Now that you’ve got your blogs set up, let’s take a look at how to manage them effectively.
Managing Multiple WordPress Blogs
The first step in managing multiple blogs effectively is knowing what you’re hoping to achieve.
Are you building an eCommerce site? Do you want to grow your email list? These simple questions will shape your content strategy and let you make the most of your time, money, and resources.
If you’re trying to build your email list, you might consider creating some exclusive content to offer your users in exchange for signing up. If you’re just looking to boost traffic and brand awareness, consider creating viral content for your audience to share on social media.
These are just a few examples of the different ways that knowing your goals can inform your marketing strategy. Much like buyer personas, the more you know, the more specific you can get.
Don’t Overcomplicate Things
It can be tempting to get overly ambitious with blog posts. Isn’t blogging about building a reputation as a thought leader, after all? Or creating real value to delight our customers in the hopes of our posts going viral?
Not every blog post is going to be a white paper or study. Not every update needs to be an ebook or long-form thinkpiece. It’s your blog, after all. Use it how you want.
Even a few simple pictures from an event can make a quality blog post. The main thing to keep in mind is that your blog is updated regularly.
Schedule Posts For Each Blog
It’s tempting to say automation is your friend while working on the Internet. It might be more accurate to acknowledge that automation is the personal assistant without whom you’d have to be rushed to the emergency room for nervous collapse.
Scheduling posts is the simplest, most effective method for managing blogs on several WordPress sites without getting burned out. It’s also the key to delivering regular, measurable, actionable metrics that can be replicated. This will delight your marketing department to no end.
Create Keyword Lists For All Of Your Blogs
This is just as important as creating your buyer personas and mission statement. We place it towards the end of the list because you’ll have a better idea of what’s working and what’s not after blogging for a little while.
Having lists of keywords and phrases removes the guesswork from your content strategy. It also helps differentiate one blog from the other. This will help you segment your mind when managing multiple WordPress sites.
It will become easy and natural to ask yourself, “Is this for this blog or that one?” This will also give you a deeper understanding of each brand’s identity. The blogging feeds into the marketing, which cycles back into the content creation.
As you can see, setting up WordPress in the right way makes managing multiple blogs as natural as an ecosystem. When set up properly you can even save time by running several blogs. Talk about making the most of your ROI!
Ready To Reach A Massive Audience?
WordPress is powering nearly 27% of the entire Internet. There are currently over 3 billion Internet users. When do you do the math, you reach the conclusion that WordPress blogs can help you reach about 750 million readers!
Read our resources on how to set up a website to find out how to tap into this massive market!