As of 2013, there were more than live 150 million blogs, and this number continues to grow every day. To stand out from the rest of the blogs competing for readers’ attention, it’s crucial that you have a great blog domain name.
Read on to learn why.
Why Domain Names Are Important
Once you’ve chosen your domain name for your blog, you’re likely to have it for the life of your blog. You can easily change your blog’s theme or domain hosting provider, but your domain name will stay the same.
That’s because when you change your domain name, you’re basically starting your blog all over again. You would have a poor ranking on Google and would need to work your way up by earning inbound links and through other SEO tactics.
Domain names build your blogging brand. If your domain name matches the name of your blog, it reinforces that brand and makes it easier for readers to remember and return.
Creating a Blog Domain Name
You may find it stressful to create the perfect blog domain name since it’s one of the most important steps when it comes to creating your blog.
Choosing an obvious blog domain name that’s related to the topic of your blog makes it easier for readers to find you. But choosing a creative domain name can be a great way to distinguish yourself from your competitors if your blog is successful later on.
Here are some tips for creating the perfect blog domain name:
Use Your Name
If you’re creating a personal blog, using your name can be a great way to give it some credibility. When potential visitors see a domain name with your name in it, they’re often likely to imagine you’ll be genuine. It’s unlikely you’d put your name in the domain if you were going to write second-rate or offensive content.
This is also a good way to keep yourself motivated when blogging. When you’ve made yourself the brand and domain name of your website, you’re likely to feel a closer connection with your readers. You may not get this type of connection if you choose a more business-like name.
Know Your Audience
Before you even begin thinking about writing your first post, it’s crucial that you know who your audience is. Decide what you want people to think and feel when they read the name of your blog and domain. If you’re planning to keep it lighthearted, stay away from something too serious. And if you’re planning to focus on serious issues, avoid a goofy blog domain name.
Check Out the Competition
What are other bloggers doing in your niche?
Do a Google search for some of the topics you plant o blog about. Use “blog” when you’re searching and you’ll find a bunch of blogs that will probably be similar to your planned blog.
Make a list of some of the heavy-hitters in that niche. What kind of strategies have they used for their blog domain names? Alliteration, humor, or their first and last names?
This is a great way to get ideas if you’re not sure where to start. If most of the blogs are using the blog creator’s name, it could be a good sign that readers want to connect with a real person. You may then want to use your name too.
Watch Out For Trademarks
Large companies will own the rights to their brands and words. When you’re trying out different names, be sure to do a Google search to make sure there isn’t already a product or company matching that name.
The last thing you want is to receive a Cease and Desist when your blog becomes successful.
Now’s the time to write down 15-20 words related to your niche or topic. Put all of those words into a site like Thesaurus.com and look for synonyms you can add to your list.
Start putting a few of these words together to see how they look and sound. Feel free to add words like ‘and’, ‘the’, or ‘a’ to make them make more sense.
Don’t try to make it pretty- just write down as many combinations as you can to kickstart your creativity.
Using keywords is a great way to get a quick SEO boost. This tells the search engines what your blog will be about. Along with a good user experience and quality content, keywords in your blog domain name can help with your Google rankings.
It’s often hard to find good domains with certain target keywords. That’s why you can also take some of your creative names from above and see what you come up with.
Keep It Short
You want to keep your domain short so that it’s catchy and easy to remember. Aim for under 15 characters. The idea is to think about your website visitors, who are more likely to enter a typo if they’re entering long domain names. And that means you’ll lose out on potential traffic.
There’s a reason why most legitimate websites and blogs don’t use hyphens. These are often a sign of spammy sites, which you don’t want your brand to be associated with. This will give potential visitors the wrong impression.
These are also prone to typos. If you end up choosing a blog domain name that has a hyphen or two because the domain you want has been taken, your visitors are likely to forget about the hyphen and end up visiting your competitor’s site instead.
Your blog domain name is a big decision, and the above tips will help you choose a name that’s fresh and memorable. Remember to stay away from trademarks and think about any expansion you may want to do in the future.
Need help creating your website? Check out this helpful guide for everything you need to know to get your blog started.