Build Your Brand and Your Blog: 6 Essential Tips Every Content Creator Must Know

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You’ve probably experienced it. You’re sitting there staring at a blank document because you can’t think of anything to write.

Welcome to content creation.

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Learning how to write for the web has taken off over the past few years. In fact, 55% of marketers say content marketing will be one of their top strategies in 2019.

How can you take advantage of this and start getting your blank pages filled?

Keep reading to learn six ways you can be a better content creator.

1. Read Industry News

Most content creators have a market that they target. If you’re ever unsure about what to write, why don’t you read about what’s happening in your industry?

Reading what’s going on in your industry doesn’t only give you something to talk about. It also gives you a way to look at what other writers are doing for content. You can watch them to get insight into what content gets the most engagement.

2. Study Your Audience

Do you think it’s a good idea to speak in tech jargon to an audience that doesn’t know the first thing about tech?

Before you write one word, take the time to research the audience that will be reading your work. When you know who you’re speaking to, you can create content that will better resonate with your readers.


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3. Write Constantly

Getting good at conveying your thoughts won’t happen overnight. It takes regular, consistent work.

If you can, try to write something every day. Schedule it if you have to.

The more you write, the better you’ll get. Having more content out there also helps you have more chances to reach other leaders in your industry.

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4. Find Your Voice

It isn’t interesting to read someone that only regurgitates facts. That isn’t interesting to most people.

Instead, find a way to let your personality come through. Writing isn’t a way to show how smart you are. It’s about communicating your ideas with your audience and connecting with them.

You can’t do this if you’re a robot.

5. Use Examples

Yes, you can say anything. But why should anyone believe you?

Try to incorporate examples into your content. It doesn’t only provide proof of what you’re saying, but also works to engage your readers more.

Your examples will give your readers an example of what they can look forward to if they follow what you say.

6. Get Feedback

Not everyone works with studios and has access to editors. That doesn’t mean you can’t get a second set of eyes to look over your work.

If you have contacts in your industry, ask them to look over your content for errors and ideas.

Sometimes we get tunnel vision when we stare at our work for too long. A second look can expose problems that we should have already found.

Put These Content Creator Tips in Place Today

Sure, it doesn’t take much to type out your thoughts. The question is, are you doing it well?

Being a content creator isn’t an easy job, but there are ways to get better. Use the tips above to start making better content.

Are you just getting started on your content journey? Read our other articles to learn how you can get your blog started.

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