The answer is yes, you do. A blog can be a valuable tool in marketing your business to potential customers.
It helps to place your company as the go-to place for HVAC services in your local area.
One company was able to trace over $1 million in sales from ONE blog post alone.
However, half the struggle in blogging is coming up with topics to write about.
Are you curious to find out how to brainstorm HVAC blog topics that will drive plenty of traffic to your site? Read on.
How-To Guides Are Excellent For An HVAC Blog
One of the top searches among HVAC blog topics is “How do I do…X” or “How do I install X”.
You might think that making every visitor to your site a paying customer is a good thing, but that’s not going to happen.
The next best thing you can do is to leave the DIY enthusiast with a positive impression of your business. That way if they encounter a problem they can’t handle, you will be the first call they make.
Information guides can include maintenance, like changing a filter. Or diagnostics, such as how to know if air coming from a unit is not cold enough.
Boost your content by adding video, like some AC companies do. Using video helps introduce your company or technicians and Google likes to display a variety of media in search results.
HVAC Product Comparisons
Other popular HVAC blog topics include product comparisons.
This targets customers at the stage where they are researching and trying to figure out which option is the best, so include search phrases like “Product A versus Product B” or “Which is better, filter A or filter B”.
You can compare products using categories, like tankless water heaters versus traditional; or by comparing brands, like Nest versus Honeywell.
Show the pros and cons, or list features side by side, or compare pricing.
Posts on Pricing
Chances are your top question from clients is how much a job will cost.
The great thing about posting about this is that it’s an opportunity to seamlessly introduce any pricing specials you might have.
If you can say that you provide something for free, like a no-cost estimate, even better.
For businesses that don’t want to give exact prices, it can still be fruitful for them to quote a range or ballpark figure.
Provide information based on popular services, such as replacing an air conditioning unit or a maintenance plan. Listen to what customers are asking for most frequently and use that for inspiration.
Still not convinced? The post that made a company over $1 million focused on answering a simple question: How much fiberglass pools cost.
Get Started on Your HVAC Blog Topics
The main thing you should keep in mind is that all your HVAC blog topics should be relevant to your customers.
If you’re ready to start a blog get in touch and browse our tons of resources to help you get started.