A great blog will engage your customers in a way that both helps them and promotes your software products.
Feeling overwhelmed by business blogging? With this Blogging for Dummies guide, we’ve broken it down into 5 easy tips that anyone can follow.
Don’t be intimidated by the idea of blogging. Just follow these tips, and you’ll be on your way to gaining a loyal following of readers and customers in no time.
Blogging for Dummies: 5 Tips Anyone Can Follow
1. Focus Your Niche
The best blogs are niche-oriented. The more specific you can make your corner of the market, the easier it will be to blog effectively.
Keep your blog focused on the area of the software industry that is your specialty. The more focus you have, the easier it is to figure out what your customers will want, including questions they may have and keywords they’ll search for.
Use your blog to answer those questions, and optimize for those keywords. Readers are looking for specific answers, so give them what they’re looking for.
2. Sell From Your Blog
You can use your blog to sell products directly, as well as to provide information.
Add images of your products to blog posts, as well as links people can click to buy products. Although the blog post shouldn’t just be an extended ad for products – give useful information to your readers instead – it is a good idea to make it easy for them to make a purchase if they want to.
3. Know Your Customer
You need to be able to see your blog through the customer’s eyes, so you can know for sure that you’re meeting their needs. If your customers are experienced techies who already know how to use many software programs, don’t post a lot of how-to blog posts.
But if you’re selling to artists who need software but have limited tech experience, you might post step-by-step guides on what they can use your software for.
Make sure all your posts are engaging, pleasant to read, and free of errors.
Proofread to make sure your intro has an interesting hook, and that your post is useful and relevant, not full of lengthy “fluff” writing that doesn’t add value.
And, of course, make sure there are no typos or grammatical errors – these will make your blog look unprofessional, which can drive customers away.
5. Give Calls to Action
Encourage customers to take action in your posts. That action can be reading other blog posts, making a purchase, or signing up for an email list – just make sure it’s something that will help your business, and help the customer.
Even if all they do is click to another page, you’re still improving your business. The more clicks you can get, the more traffic your site has, and the better it will rank in Google searches.
Don’t Be Afraid of Blogging
Building a great blog for your software site is so simple, we can really call it blogging for dummies.
Blogging is all about providing value to readers. Give them useful, interesting information that’s related to your product, offer calls to action, and you’re well on your way to running a great blog that will boost your business.
Ready to get started? We can help you create your blog today – check out the best free blogging sites now.