The average person reads more than 100,000 digital words every day.
This includes everything from work, social media, emails, books, and blogs.
As a blogger, you focus on making your words stand out from the rest of the crowd. However, the best way to connect with your readers is through the art of storytelling. In fact, character-driven stories increase the production of oxytocin, also known as “the love hormone.”
Keep reading to find out how to blog your story more effectively and captivate your audience!
Incorporate Images in Your Posts
Posts with images have 650% higher engagement rates than posts that feature only text.
Photos help readers immerse themselves in your story, regardless if it deals with heroin rehab or college graduation. Through photos, you can build stronger emotional connections with your readers. Plus, photos can make your posts more memorable.
You don’t have to limit images to the beginning of your posts. Ideally, you should spread them out throughout your content.
Of course, you can use stock photos that are relevant to your story. However, try incorporating your own photos when you can. This can make blog posts seem more personal and genuine.
Begin with a Video
By 2019, video will be responsible for 80% of all internet traffic. This demonstrates the overwhelming demand for video content.
Whether you run a dog blog or cooking blog, consider using an intro video for your posts. It can set the tone for your post.
The video doesn’t necessarily have to belong to you either. Maybe the video pertains to a message you’re trying to get across, or maybe it features a similar story to yours. You can even include a song that your readers can listen to while reading your story.
Focus on the Human Element
As mentioned earlier, stories that focus on characters promote oxytocin synthesis. This hormone motivates readers to become emotionally hooked to characters they read about.
So, when you blog your story, avoid spending too much time on the extraneous details. While being descriptive is important, an overly-descriptive story can bore your readers. Instead, you should focus on the people in your story and the actions they take.
Furthermore, when discussing your actions, delve deeper into your motivations as well. This will place the reader in your position and help them relate to your situation.
Spend More Time on Your Headlines
More than 50% of online readers admit that a compelling headline is the main reason why they click on an article. Therefore, you want to avoid rushing your headlines.
Start with a basic title and work from there. Add strong words that spark emotion, and clarify the value your post offers. If you have an opportunity to do so, try brainstorming with someone whose opinion you trust.
Finally, keep the length of your headline under 63 characters. This ensures that it doesn’t get cut off when it’s listed on Google’s search engine results page.
Final Thoughts on How to Blog Your Story
All in all, you want to make sure you focus on characters in your stories. Additionally, use images and video to increase engagement, and develop strong headlines.
Also, maintain a conversational tone throughout your posts. This will make the reader feel like you’re writing to them.
By implementing these changes on your writing, you can grow your audience.
Feel free to take a look at more of our expert blogging tips and suggestions!