By 2020, it’s estimated that there will be 31.7 million bloggers in the United States.
Whether you’re looking to expand your tiny corner of the universe or make a career from working online, it’s more important than ever to learn how to stand out from the competition.
Let’s get into the ins and outs of what you need to know about blog monetization!
Rock the Blogging Basics
Think about the blogs that you tend to follow and covet. Notice a common thread? Chances are, there are the following elements:
- Dynamic and engaging content
- A specific and enticing niche
- The undeniable sense of community
- Blogger engagement
If you want to know how to monetize a blog, you need to learn how first to attract visitors to your actual website. The best way to do this?
Continue cranking out useful and interesting content! After all, you want people to continue coming back for more and more information.
Each blog post should grab attention, address an actual issue, and leave your readers thinking. Don’t get hung up on perfection. The more you write, the easier it becomes!
Defining a niche helps you tailor appropriate content that appeals to your target demographic. It allows you to establish expertise in a particular field, which can improve your overall reputation (PS: Google likes this!).
Sense of Community
Having a community of readers not only maintains your reputation, but it also encourages a sense of loyalty amongst your readers.
Even though it may just be a ‘blog,’ your website may represent a safe and exciting space for people to learn about themselves or others. It may be where they turn to for expert information.
This can’t be stated enough. You want followers dynamically involved with your content. You want them searching and clicking and roaming freely on your site!
Stay On Top of Your SEO
Let’s be honest. Competing for the coveted first spots on Google continues to be an ongoing battle- a continuous feat of survival of the fittest.
SEO is not a one-and-done thing. It’s also not a nice-to-have luxury. If you plan on making money blogging, SEO is a mandatory part of your process. You need to live, breathe, and learn everything you can about how it works.
Mastering SEO is what takes your website from the back corners of the Internet universe to the front pages of Google (where the money is).
The takeaway? Use SEO to your advantage. Maximize SEO best practices with every single blog post you publish.
Today, there are so many free tools, plugins, and online courses available for learning and staying relevant to SEO trends. It’s up to you to take advantage of this information and use it to increase your website’s overall reputation!
Monetize with Ads
Ads are one of the easiest ways to monetize your blog. They also create a simple passive income stream if you’re looking for a no-frills method to making money.
The premise here is relatively simple. Every time a visitor clicks on your ad, you earn a small commission. The price varies, but the more clicks you receive, the more money you make.
There are many different ad revenues available, but they all tend to follow a standard formula of you applying, them reviewing your traffic and site, and you delegating sections fo your site to place ads.
Monetize with Affiliate Marketing
Affiliate marketing is one of the most popular forms of blog monetization, and for a good reason.
It tends to be more profitable than ads, you have more control over what you promote, and you don’t actually have to create any of the products (you’re only endorsing them).
Furthermore, the premise here is also incredibly simple. You get started with affiliate marketing by applying to various programs for products that you like or endorse. Once you are accepted, you receive a unique URL code that users can click on that links to the product.
Every time a visitor purchases one of the products, you receive a small commission of that sale.
PS: Amazon has its own program called Amazon Associates Affiliate Program, and it’s one of the simplest ways to get started!
Create a Product or Service
Love writing? Great! However, when done successfully, a blog can actually represent a launchpad to creating your empire of products and services.
Consider the following examples:
- Consulting services
- Paid video tutorials
- Tangible goods/products
- Online courses
Basically, these services and products expand your earning potential (and they can create highly scalable income streams when executed well).
It’s important to note that success won’t happen overnight. It takes tremendous time, effort, and energy to develop these ideas- and it also takes serious marketing efforts (we’re talking everything from social media to email campaigns to Betwext) to actually launch and promote what you’re hoping to sell.
For these reasons, it’s best to wait until you have considerable website traffic and a budding reputation before diving into this income stream.
Monetize with Sponsored Posts
Sponsored posts work as mutual agreements in which you (the writer) publishes a post provided by the advertiser that mentions them or their product (often with a link back to their website).
Prices vary (as do the laws around this), but sponsored posts can be a mutual win-win for you, the other company, and the consumers.
Final Thoughts on Blog Monetization
Blog monetization continues to remain a lucrative opportunity for hard workers willing to put in the effort and grind to make their content shine!
Are you just beginning with your blogging journey? Be sure to check out our extensive guide for getting started today!