Blogging remains a powerful form of communication. It has provided many people with a way to reach a wide audience for expression, sharing information, and as a tool for helping businesses interact with their customers.
And yet it can often feel difficult to attract readers. No matter how interested your posts are, you might be wondering how to get your blog noticed. If this is a challenge you’ve been facing, we are here to help.
In this article, we take a look at how to market a blog to increase readers exponentially. Keep reading to see helpful tips for taking your readership to the next level.
Most major industries offer a multitude of conferences each year. These conferences are held across the country, in nearly every city.
Attending conferences is a great way to network and spread the word about your blog. You’ll meet a wide variety of interesting people, and they will invariably want to learn about you. This is your chance to mention your blog during the conversation.
The conferences you attend don’t necessarily have to be related to whatever industry you’re in. Some obviously will be, but sometimes they won’t. The key is to increase the size of your network and to get people curious about reading your blog.
Guest Blog on Other Blogs
As a blogger, part of networking is to reach out to other bloggers. Reading other people’s work is a good habit to get into. Once you’ve discovered some bloggers whose content you respect and enjoy, reach out and make contact.
After all, everyone loves hearing positive feedback. Start a conversation, suggest doing a guest blog for them, and then return the favor. Everyone is looking for fresh content, and this is the best way to generate solid content for each other while driving traffic to both websites.
Maximize Social Media Exposure
It should come as no surprise that social media is perhaps the single most powerful marketing tool ever created. Its reach is worldwide, and this is the most effective way of exposing your site to the most eyeballs possible.
The key to increasing your audience through social media is to be very active across multiple platforms, engage with a wide variety of other users, and make them curious about what you have to say. You can pay for ads on social media platforms, but the most powerful way to maximize your exposure is through organic growth.
This simply means letting your audience find you naturally rather than placing ads in their feeds.
Social media has rapidly taken over the culture, and growth shows no signs of slowing down anytime soon. So do some research to learn how to capitalize on the power of this online tool, and you’ll be amazed at how easy it is to grow your audience.
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Hand out Business Cards
Believe it or not, business cards are still a popular and effective way of maximizing the impact of every interaction in business. Regardless of your industry, we cannot overstate the value of exchanging contact information.
Business cards make this exchange quick and easy.
We recommend investing in quality business cards and keeping a few with you at all times. After all, you never know what time of day or night you might find yourself engaged with someone in conversation regarding your blog. Rather than having them write it down, you can hand them your card, and now they have all the information they need to find you.
Give out Promotional Items
Another great idea is to create some promotional giveaway items with your URL printed on them. This obviously requires a financial investment, but if you choose the right item, you can have a maximum impact while keeping costs down.
The reality is that people love SWAG. And there are a million different giveaway items to choose from that will create attention for your website.
And you don’t have to spend a fortune. The key is to remember that driving traffic to your blog can pay off big in the long run. So keep in mind that you are investing in long-term success.
If you’re on the lookout for great promo giveaway ideas, there is plenty to see here.
Include Your Website With Your Email Signature
You send out emails all day every day. That’s why including your email address as part of your email signature is such a valuable idea. This is quick, easy, and free.
This is also great because you never have to actually mention your blog. The URL is just there, along with whatever else you typically include with your signature. Anyone who notices it can investigate organically on their own time without the awkwardness of a conversation.
You’ll also want to make the most of SEO. After all, search remains one of the most powerful tools for the discovery of information and will help readers looking for the kind of topics you write about to find your website organically.
Create Great Content
This might sound obvious, but nothing is more important than writing great content. When readers are searching, SEO will point them in the right direction, but it’s your job to hook them with quality articles.
Teach a Class
Do you have a specific area of expertise? If so, look for opportunities to share it. Teaching a local class is a great way to continue building your network of contacts while also flexing your muscles as a public speaker.
It’s always important to remember that many writers are introverted. For them, getting out and socializing takes great effort. But getting out and sharing your topic in a classroom setting is often the perfect way to elevate your confidence and become a more effective communicator.
How to Get Your Blog Noticed
These tips for how to get your blog noticed by readers can make a huge difference when trying to increase your audience. Just keep in mind that readers are always searching for great content, but they also need to find you. Using these tips will help.
Be sure to check out our website for great promotional tips.