It’s no secret that establishing a popular blog can open thousands of doors to sales leads, exposure, and a larger paycheck. It can be hard to get a good blog up and running, though, and it may seem like having a successful one is out of the picture.
We’re going to give you some of the best marketing blog advice today, hopefully getting you a little more excited about the idea of running your own.
Let’s get started:
Best Marketing Blog Ideas to Get Started With
Luckily for you, thousands and thousands of people have tried and failed at starting a great blog. That means that there are a lot of insights that you can glean from their past failures, allowing you to move forward without making the same mistakes.
You might also be wondering how you could ever get any exposure, considering the fact that there are so many millions of blogs online. The answer to that question is “search engine optimization.”
SEO Brings Exposure
Search engine optimization is the process of making your website fit that particular best practices of Google’s search engine. That means keeping up to date on what the search engine algorithm is rewarding these days, then adjusting your website and its content to match those preferences.
It sounds pretty simple until you realize that everyone else in your niche is trying to get the top rankings in search results. Interestingly, good SEO even boils down into effective web design tips, the images you use in your articles, the length of your pages, and the way your website is organized.
Because it’s such a tough process, it might be a good idea to work with professionals on the SEO front.
Quality Content over Fluff
A lot of failed blogs make the mistake of thinking that any content can become monetized if you optimize the page well enough. This is simply not true.
Your blog has to have content that people are interested in engaging with. Without that, there isn’t much hope of having a lasting, monetized blog that improves your business.
You have to find the things and ideas that you’re passionate about and make content that reflects your passion. Additionally, your content has to be digestible to wide audiences of people. For example, you’re not going to get too far if the content is hyper-specific to your life, it probably won’t be received too well.
That’s why it’s important to find your niche, research popular keywords, and create content in response to what those keywords are. This way, you know that people are interested in reading about the subject, you’re working with something that you’re passionate about, and you can use the target keywords in your optimization efforts.
Constant Contact has you covered with the tools and expertise you need to get started. Check out their free trial today!
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Once you’re up and running, it won’t be long before your investment starts to pay off. When the traffic is regularly coming to your site, you’ll be able to find a million ways to benefit your business or monetize your blog.
If you’re interested in more of the best marketing blog advice around, explore our site for the information you need.