Do you have an eye for design or a passion for fashion? If so, you’ve probably thought about creating your own fashion blog.
Want to know how to become a fashion blogger?
Fashion blogs are a great way to share your personal style, as well as your fashion tips and tricks with the world.
Being a fashion blogger may sound like a glamorous job, but it takes a lot of work.
Fashion blogging requires finding your niche, creating quality content, making a killer website, and marketing your site to spread brand awareness.
Do you want to know to become a fashion blogger?
Read on to learn the fashion blogging basics and best practices to create a truly standout fashion blog.
How to Become a Fashion Blogger
Becoming a fashion blogger isn’t as easy as you’d think. It requires a unique point of view, killer web design, and content that resonates with readers.
How do you do these things? Follow the steps below!
Find Your Blog Niche
It’s no secret that the market is overcrowded with fashion blogs. The key to creating a successful fashion blog is figuring out what makes your blog different from all the others.
You need to take the time to define your niche and focus on the uniqueness that you offer as a fashion blogger.
You need to ask yourself these 3 questions:
What is the purpose of my blog?
Ask yourself specific questions about the value of your blog and think about what makes it different from all the others. What’s your unique point of view, and how can you make my blog stand out from the others?
Who is my target reader?
Once you decide what your blog is, you need to figure out who your ideal reader is. You should narrow in on your target market by creating an in-depth customer profile.
Ask yourself questions like: where do my readers live, what are their hobbies, how old are they?
Who is my competition?
Find out if the blog you want to create is like one that already exists. Are they targeting the same readers as you, and can you do what they do better? If you’re going to be like another blog, you have to be better to win over readers.
Come up with an Amazing Blog Name
Naming your blog is arguably the hardest part of creating a blog. Take your time and choose a name that defines you and your niche.
It should be catchy, easy to remember and be original enough to be easily searchable.
Here are some tips for naming your fashion blog:
Think About What Your Blog is About
Is your blog about high-fashion or everyday ready-to-wear? What is the purpose of your blog and what type of readers are you trying to attract?
Review Fashion Buzzwords
Example fashion buzzwords include style, chic, runway, glamour, couture, beauty, and fashionista.
Think About Your Personal Connection
Your blog is about more than just fashion, it’s about you. Think about things in your personal life that may lend themselves to blog naming, like your own name or your favorite color.
Tip: Make sure you check to see if your blog name and domain are available before getting too invested in any given name.
Pick Your Blogging Platform & Invest in Quality Web Design
If you’re not a web designer, you’ll need to hire one to make you a beautiful fashion blog. They’ll help you come up with a simple design that’ll make it easy for readers to explore your blog and find the content they’re looking for.
There are a variety of blogging platforms you can choose from for your blog.
If you’re just starting out, WordPress is probably the best beginner’s option. WordPress is very user-friendly and has many free plugins that will help you learn the basics.
It’s also essential to invest in a DSLR camera to capture the high-resolution photos that make fashion blogs so captivating.
Buy Your Blog Domain
Once you’ve chosen your blog name, you need to buy your domain.
For a low price, you can make your own URL, which will make it easier for potential readers or customers to find you.
Having your own domain will also give you more creative control over your blog design.
Plan & Set Your Blog Goals
You should set realistic goals about how often you’ll post. You need a steady publishing schedule so readers know when to visit your blog. If you don’t post regularly, readers will lose interest and stop visiting your site.
You should also try to post on the same days of the week so readers know what time is best to stop by your blog.
Tips for Better Blogging
Want to know how to become a fashion blogger? The answer is easy: BLOG!
Here are tips for creating content that will excite readers and drive traffic to your blog.
Write About Celebrities
Celebrities are always a hot topic, and many people look to them for style inspiration. Try capitalizing on this trendy topic by offering affordable outfit ideas based on celebs.
Make Your Posts Attainable & Approachable
Inspire people with your outfits, but also make sure they’re affordable and easy enough to put together that readers feel like they could wear something similar. Also, write posts that are relevant and resonate with your readers.
If your readers are teenage girls, try writing about prom dresses or teen fashion tips.
Don’t Let Your Blog Become One Big Advertisement
Sponsored ads and articles are great, but if you have too many you’ll turn off readers. Be picky when it comes to any samples you’re sent, and always make it clear when you’re doing product placement.
Make Video Content
High-quality photographs are great, but videos are also a popular content type in fashion.
People love “get ready with me” kinds of videos, and enjoy a chance to get to know the person behind the blog.
Try making videos of your beauty and fashion routines and post them to your blog and YouTube!
Have Fun & Be Original
If you’re having fun with your blog, readers will have fun too!
Post content that’s fun and exciting and authentically you. Make sure your content is 100% original.
Final Thoughts on How to Become a Fashion Blogger
Being a fashion blogger isn’t easy. It takes time to build a website, gain a following, and create the content your readers want.
Here are some final tips we have to make your fashion blog the best it can be:
- Brand your blog
- Spread blog awareness with social media
- Set up Google Analytics
- Partner with other blogs
- Optimize with SEO
Now that you’ve read these tips you finally know how to become a fashion blogger!
Have you started brainstorming your fashion blog? Have any other questions or comments? Let us know in the comments!