Try entering the question “Is blogging dead 2018?” into Google’s search bar. A recent attempt yielded 1,440,000 results. Clearly, this is a hot topic.
Yet almost 7 million people currently write blog posts for their blogging websites. Another 12 million use social networks.
Is anybody reading these posts? The answer appears to be yes. Businesses that blog, for example, report 97% higher inbound links.
Positive statistics aside, you may be wondering if it’s too late for you to get in on the game. You want the question “Are blogs still relevant?” answered.
It’s never too late to start your blog. Let’s look together at four reasons why you should start blogging in 2018. Read on!
1. Blogging Allows You To Show Off Your Knowledge
Blogs are a great way to show the world your in-depth industry knowledge. You can fill well-written blog posts with the latest facts, figures, and statistics. Your posts also allow you to display your unique and distinctive industry ideas.
This combination makes your blog the go-to place for readers to find the latest news and industry information. If they like your ideas, they will return to your blog again and again to see what you have to say.
Then you become what’s called a thought leader. Achieving this status can be one of the main reasons to start a blog.
2. Your Blog Gives You Credibility
The more readers turn to your blog for helpful and useful information, the more they come to trust you. Simply put, your standing as a thought leader gives you credibility.
What you do with this credibility is then up to you. You can use your blog to showcase your individuality.
Or you can draw readers in to buy your products. Because they enjoy reading your posts, they won’t see your blog as just another marketing tool.
It is still possible to make a sizable profit from your blog in 2018. All you need is relevant and enjoyable content.
3. Start a Blog Today to Develop Relationships
Your blog gives you the opportunity to develop professional and personal relationships. You get to know your readership through their questions and comments. And professional contacts flourish when you add links from other reputable websites.
They may return the favor by including links to your blog. This process not only increases your readership. It also builds a community.
4. Think About Search Engines
There’s no doubt that video content is gaining ground. But Google still likes the written word, and with over 100 billion searches a month, it is the place where your blog needs to shine.
As of today, the written word is the easiest format for Google to read and rank. Of course, it is a good idea to include videos and images in your posts. But the written word draws in the readership.
This is because of SEO (Search Engine Optimization), which refers to a series of actions that build what’s called organic or free traffic.
You need a blog to build readership through Google in 2018. This is one of the most important reasons to begin a blog and why it’s not too late at all!
Are Blogs Still Relevant? They Sure Are
There you have it! Four reasons to start a blog today. The answer to the question, “Are Blogs Still Relevant,” appears to be an unequivocal yes.
If you enjoyed this article, why not check out some of the other ones on our website? We have information on how to start a blog for your business. You can also learn how to monetize your baby blog or your music blog.
2018 is the ideal time to begin a new blog. We can help you get started!