A Little Boost: 5 Super Simple Ways to Radically Expand Your Customer Base

Expanding Customer Base

Are you tired of dealing with slow sales and customer growth? When starting out, it can be difficult to widen your reach and expand your customer base.

Don’t worry, we’re here to help! Read on for five simple ways to grow your customer base ASAP! 

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1. Add Trust Symbols to Your Site

Trust symbols on website headers or footers are one of the easiest ways to build your consumer base. Trust symbols like the Better Business Bureau (BBB) and secure payment options are one way to show that you care about your customer and value their service and time. 

Finding ways to make your customer feel safe is paramount in increasing your customer growth and sales. 

2. Increase Your Social Media Presence

When starting out, you need to add social proof. One way to do this is to get social media ninjas to promote your site, blog, or product. We all know that word of mouth can be a huge factor in increasing your reach, and when you have the right people talking, it can grow your customer base. 

Some ways this can be achieved: 

Instagram Influencers 

Reaching out to Instagram influencers is an easy way to get your product, blog, or website in front of a larger audience. Even going to small influencers in your niche can grow your customer base. 

YouTube Linking 

Another way to increase your customer base is having a popular YouTuber add your link to a few of their descriptions of their videos. You want to find someone who is tailored for your niche, but having a few links from a few YouTubers can help grow your customer base. 

While you’re waiting for those to come through, don’t be shy in posting on social media or even paying for ads on sites like Facebook, YouTube, or Instagram. 


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3. Increase Your Email List With Freemium Offers

The simplest way to build trust in your audience is to offer them something of value for free. It provides an opportunity for new customers to be introduced to your brand, while also being provided value. 

According to research from Oberlo, for every dollar spent on email marketing, the return on investment is $42. 

4. Provide Excellent Customer Service

If you want to increase your customer base, you need to put your customer first. When customers feel valued by a brand, they support it. Don’t believe us? Consider this, according to Hubspot Research, 93% of customers are likely to make repeat purchases from brands with great customer service. 

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5. Encourage Customer Advocacy

If you’re providing excellent customer service and providing value through freemium content, your consumer base will be more likely to share a testimonial, refer a friend, or provide a customer review. Good consumers trust reviews, and good brands, build loyalty through positive reviews, so reach out to happy customers. 

Which Will You Use to Grow Your Customer Base?

Growing your customer base doesn’t have to be complicated. Start with great customer service, provide value, create a secure site, reach out to influencers, and encourage customer advocacy. By doing some or all of these, you’ll be on your way to growing your business, and your customer base. 

For more information on this topic and more, be sure to check back on our blog frequently. 

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