If you don’t know what to blog about, you’re not looking in the right places. Because your followers are telling you exactly what they want to read. Tapping into social media topics is basically free market research.
If you’re monitoring your social interactions (assuming you have them. If you don’t, that’s a completely different blog), you should be able to build up a queue of story ideas. When it comes time to blog, just open your list and pick one.
Here are a few types of blogs that can come from your social media topics.
1. Question and Answer
This is one of the most common types of blogs that you will be able to pull from social media topics. Remember, you’re the expert on your industry, and people desperately want your advice.
This may not be specifically on your product, which is fine. Even if it’s only loosely related, you’re still establishing yourself as an expert.
For example, if you sell tents, people will ask you the best places to go camping in the fall. There’s a great blog topic, right there.
2. Myths and Misconceptions
These are huge, and people love to click and share these types of blogs.
In your day-to-day interactions with customers and prospects (online and off), you may hear a lot of misinformation and spend a lot of time setting the record straight on a number of things.
This is a huge opportunity for you to build the thought leadership you’re looking for.
For example, if you’re a lawyer, you may hear a lot of misinformation about revenge privacy laws. Frame these inaccuracies as myths, and use your blog to educate people.
Again, a lot of people may ask you where you see your industry going. For example, if you’re a real estate agent, people may ask you if the local market is going to heat up or cool down.
You’re the one on the frontlines and living and breathing your industry every day. So when you make a prediction or hypothesis, people want to hear it.
4. Product Reviews
This is how you become an influencer, and actually have a legitimate impact on people’s purchase decisions.
Offer-up real value by reviewing a product or service. These make great blogs and videos.
So, if you’re an accountant, review the latest updates to Quickbooks, and focus on whether or not the average small business owner could benefit from it.
Sometimes you have to give something away for free to get a whole lot back. And that’s certainly the case with how-to or walkthrough blogs.
Of course, you will do this for any products you’re offering. For example, if you sell a customer point-of-sale software, you need walkthrough blogs and/or videos for just about everything. Try one on how to add your own coupon or promo.
But you can also gain a lot of traction by blogging about a frequently asked question to help people do things (sorta) without your help.
For example, we’ve seen a lot of mechanics kill it with great posts about how to change your rear taillight or change a tire.
Could they charge for this information? Maybe. But they see the potential social and SEO clout they can gain by leveraging social media topics.
You should also always be monitoring the social chatter in your industry to see what relevant hashtags you can piggyback on.
There are 2 crucial elements to this:
- Be timely: If this is trending today, write a quick blog and share it today. These hashtag windows are small. If you can’t take advantage of this now, let it go. Because responding late will make you look out of touch.
- Don’t come off as opportunistic: If you’re going to jump on a hashtag, leave the sales pitch at home. You’re going to offer insights, commentary, humor or education. Don’t try to sell anything or mention your product.People hate that, and you may sully your brand.
This is a lot like capitalizing on hashtags, although you have a bit more time. If something is making news headlines, you have a bit more time to capitalize on it, versus a trending hashtag.
But the same rules apply. This is an opportunity to participate in conversations and grow your brand. This is not an opportunity to make sales.
For example, Donald Trump was elected President of the United States, Canada’s immigration website crashed due to people looking to flee the US.
A few savvy immigration lawyers say this as a great chance to get a timely “How to immigrate to Canada” blog out there and gain good traction.
6. Holiday/ Seasonal
Create a calendar of season events and trends you will need to have content ready for.
This can mean everything from Christmas and the 4th of July, to March Madness and the Super Bowl.
7. Guest Posts/ Interviews
Looking at your social interactions may unlock a magical opportunity. Aside from being a gold mine of social media topics, you may also discover that someone with some social clout has commented on a post or interacted with you directly.
Ask this person if they would be interested in writing a guest post or being interviewed. Guest posts are simply a great thing, whether you’re writing for someone else, or they’re writing for you.
The Google Penguin update has put a high value on relevant and organic traffic, which makes these posts more valuable than ever.
8. Tips and Hacks
The internet has changed the world’s vernacular. A simple tip or advice is now a “hack.” People love hacks.
Trust us when we tell you that putting the word “hack” in your headline will generate way more traffic than using the word “advice.”
So take the advice you give every day on social media and turn it into a hack.
We Can Help You With More Than Just Social Media Topics
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