Are you trying to get your blog off the ground? You need to learn a thing or two about digital marketing.
Blogging has become a great way to get started in the world of media. But, with thousands of other blogs vying for attention, it requires a great deal of work just to get noticed, let alone build your brand and make money.
Today, we’re going to discuss a few marketing tips and tricks for beginners that can help you wrap your head around advertising your blog. Once you understand a few important marketing concepts, you’ll be able to figure out how to integrate them seamlessly into the way that you build your brand and monetize your blog.
Starting a blog is a good business model for 2020, but you’ll be left in the dust if readers don’t know you’re there.
1. Social Media Engagement
Social media is arguably the most important aspect of digital marketing these days. If you can’t build a loyal audience on the best social media platforms, it’s going to be hard to find a dedicated readership.
So, how do you do that? The first step is understanding that running social media isn’t as easy as it sounds. It requires a lot of research and daily engagement with your audience, which becomes hard work when combined with your blogging activity.
One of the keys to unlocking your social media strategy is finding your target audience and figuring out what they want to see. From there, you can take specific actions to draw their attention to your blog. This is the cheapest and fastest way to get readers.
2. Understanding SEO
Among the most important marketing strategy tips has to do with search engine optimization. There are loads of great digital marketing specialists out there that can help you figure this out, but they come at a fee and when you’re just starting out, you might not have the cash to spare.
So, you’re left to try and figure SEO out on your own. Over time, you’ll learn that optimization takes many things into account, but for now, you can put special focus on keywords. For a blog, what you write about and the keywords you use are going to be paramount to cracking the Google algorithm.
It’s wise to look at Google Adwords and think hard about long-tail keywords that you use in your posts and your meta descriptions.
3. Looking At Mobile
More people than ever are using their smartphones to ingest content. If your blog/website isn’t optimized for mobile search, then you’re leaving a significant slice of the pie for some other blogger to capitalize on.
A lot of it just comes down to your blog functioning well on different screen sizes. However, page load time and the kinds of keywords you use will come into play as well. Keep in mind, with mobile search, people are sometimes using their voice search function, so the best keywords are longer and in complete sentences.
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4. Considering Design
Looks aren’t everything, but they’re pretty important for building a brand with your blog. Inevitably, you’re going to want to spruce up your blog with graphics, pictures, fonts, and a good logo. All of these things are hallmarks of a strong brand.
The best thing to do, if you’re not a graphic designer, is to hire one to help you. However, with finances considered, there are great free options out there for beginners. Sites like Canva and Pixlr are super helpful for building professional-looking graphics that are great for making logos and infographics.
5. Track and Analyze Your Numbers
Most website builders/hosts will give you all the tools you need to study your site’s analytics. This is really important for marketing because you can see what your readers are engaging with and what they don’t seem to enjoy as much.
With this knowledge, you can adjust your marketing strategy to both keep your readers happy and make sure that you’re consistently getting new ones.
6. Branding and Consistency
Building a recognizable brand is tough to do because there are so many other bloggers out there trying to do the same thing. You can really break it down into two important factors: your voice and your appearance.
As you post more and more on your blog, you’ll naturally develop a “voice”, so to speak. It could be your humorous tone or the way that you get right to the point, but the important part is that you recognize what it is and make it your thing.
When it comes to your appearance, you should put a lot of thought into your logo and design of your website. Consistency is the most important thing because you want people to easily recognize your brand, so make sure that all of your blog posts, as well as your social media posts and any other content, follow a similar design.
7. Integrating Other Forms of Media
Speaking of other types of content, you might want to think about diversifying your blog before you start. People love reading a good blog post, but stats show that they’re more inclined to watch a really good video instead. This ultimately comes down to the public’s attention span; people are always on the go and it’s easier to watch a 5-minute video than reading a 2,000-word blog post.
Varying up the kind of content you’re giving your audience is going to keep things fresh, keeping your audience engaged and coming back for more.
8. Influencer Marketing
One of the most popular ways to get readers nowadays is with influencer marketing. This is when you have someone with a strong following (of a similar demographic to your desired following) mention your blog in one of their posts/videos/etc. It’s a great way to touch base with someone else’s audience and vice versa.
Using These Marketing Tips and Tricks
Integrating some of these marketing tips and tricks into your marketing strategy for your blog will go a long way. When you’re just beginning, it’s best to take baby steps, so look into things like SEO and building a social media presence first, then slowly build your brand and integrate other forms of marketing later. You don’t have to be the next top blogger overnight, time is on your side.
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