Now, they’re looking for more exotic, thrilling, and even uncommon destinations that make for great stories. Because of this, more and more people are relying on travel and vacation blogs to help them connect with the perfect destination.
Thinking of starting your own vacation blog?
Here’s what you need to know to succeed.
1. Invest in a Great Camera
As you’ve probably guessed, a vacation blog lives and dies by the photos that accompany its text.
Plus, you can use the photos you include in your posts to promote them on social media — especially Instagram, where all the travel bloggers hang out.
Getting the perfect camera and learning basic photo editing skills is an important first step in creating your blog. For a list of the most popular cameras for travelers, take a look at this list compiled by National Geographic.
Of course, you could also take a local photography class. Find them through sites like Course Horse.
Be sure to break up your posts with lots of images, so your readers aren’t stuck looking at a wall of text. Remember, your photos will help your readers to feel like they took the journey with you.
Quality photos help you to form a connection with your readers. They also encourage them to share your posts with their friends!
2. Do Keyword Research
Keyword research might be on the more technical side of our best vacation blog tips, but doing it is incredibly important.
Keywords are essentially the words and phrases that readers looking for travel content will type into search engines like Yahoo and Google. The more of these keywords you (naturally) use in your content, the more readers you’ll have!
Especially if you rely on money from advertising to finance your blog, doing your keyword research will help you to grow your online influence and increase your ad revenue.
Keep in mind that you’ll need to vary the keywords you use. Since the travel blogging world is especially competitive, it helps to use “longtail” keywords — keywords that are longer than 3 words. Also, rely on location-based keywords to increase the number of hits to your site.
Successful keywords include things like “best travel blogs Australia,” “vacation blog for family trips,” or “top vacation bloggers.”
3. Switch Up Your Content Format
Even on a vacation blog, readers can get bored.
If you don’t switch up the type of content you offer on your blog, you won’t be able to grow — or even maintain — your following.
Make sure you always stay up-to-date with the latest trends in content writing. For example, this year, both live and pre-recorded video content skyrocketed in popularity.
You could even create a post that’s a quiz to help your readers figure out where they should go on vacation next. Listicles are always a wonderful choice, but recently we’ve seen reader polls become more and more common.
These polls don’t just encourage your readers to directly interact with your content, they also help you to learn more about your audience!
4. Get Active in the Comments Section
Especially if you’ve developed a few active and long-term readers, it’s important to communicate that you appreciate them coming back to your vacation blog.
One of the best ways to do that?
Get active in the comments section of your blog!
This helps readers to get to know you better and reminds them that there’s actually a real person on the other side of the posts they love to read. You can also get great feedback about what they’d like to see more of, which advice of yours they’ve followed, and where they’re heading on vacation next.
Keep in mind that if you’re a bit nervous about enabling a comments section, there are usually options where you can approve comments before they go live on your blog.
5. Focus on Website Speed
This one is another piece of more technical advice. However, just like with keywords, the loading speed of your blog matters.
Most people will navigate away from your blog if it takes more than a single second to load. And why shouldn’t they? They’ve got tons of other options.
But it’s not just the immediate readers that you’ll lose.
A slow blog/website tells Google and other search engines that people aren’t spending very much time on your site (because they’re clicking away from it almost instantly.)
Over time, this will cause your blog to fall in search engine rankings. Of course, that makes it all the easier for your competition to outrank you.
Use this free tool to test the current speed of your blog — and make sure it loads just as quickly for mobile users, too.
6. Don’t Neglect Solo Travelers
Many vacation blogs are packed with information on family vacations, bachelorette weekends, or wine tours you can take with your friends.
One area that’s seriously neglected in the vacation blogging world?
If you generate posts geared towards those who prefer to fly solo, you’ll see your number of hits increase dramatically.
For example, write a post on the top destinations for female solo travelers. Or, create content that helps readers connect with the best destinations to find themselves.
You could even direct your readers to forums you host or apps used to help them connect with another solo travelbuddy if they get lonely on their trip.
7. Connect With Other Bloggers
Your readers aren’t the only people you need to connect with online.
If you really want to grow your influence and prove that you’re in the know, you also need to form relationships with other bloggers.
Reach out to your favorite bloggers and ask them to write a guest post for your site, and vice versa.
Comment on and share their posts.
Not only is it good karma, it will also help you to increase your own follower count!
You’re Ready to Start Your Vacation Blog
Now that you know a few of the ground rules of blogging, it’s time to start creating your content.
Of course, good content isn’t always enough.
You also need to pay attention to things like changes to the Google Algorithm, shifting trends in digital marketing, and how to work social media to your advantage.
It’s a lot to learn and to stay on top of, but we’re here to help. Spend some time on our website to learn some of the best blogging tips and tricks.