7 Steps to Create a Strong PPC Campaign


Do you want to learn how to run a PPC campaign that starts strong? Do you want your pay per click campaign to keep driving traffic and conversions? 

It’s not that difficult once you understand the basics and test different ideas. 

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We’re here to help you through it. Read on for a quick guide on how to create a strong PPC campaign:

1. Set Your PPC Campaign Goals

What is your aim with your PPC campaign? Do you want to promote brand awareness or website traffic? Are you looking for better lead generation or increased website sales?

Each goal will need different ad strategies. Knowing what you want to do with your PPC campaign helps a ton when making your PPC strategy. The nature of your website and business are also contributing factors to your strategy. 

2. Use Effective Keywords

In 2018, a whopping 87% of shoppers began product searches online. If you’re an e-commerce store offering relevant products, you want them to notice you. What better way than to invest in keywords customers would most likely use? 

Sneaky tip: try to include negative keywords in your first PPC campaign. What we mean by that is for you to consider user intent. Instead of brand or competitor terms, use generic terms.

3. Create a Strategy

A good PPC strategy will produce a strong PPC campaign. Start with keyword groups before you write your ad copy. Think as a customer or user would.

Remember the limits for Google AdWords. In actuality, you don’t have much to work with so make it count. If you need help, professional sites like Jsa interactive can help you create an effective PPC strategy.


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4. Keep Budget in Mind 

Before you decide on your strategy and keywords, consider your budget. Can you afford to advertise for your keywords? Are you at risk for loss of profit? 

Before you launch any PPC campaigns, calculate you max CPC. Keep in mind your conversion rates and profit per customer. If the keywords you’re targeting have a higher CPC than your max CPC, you won’t profit.

5. Research the Competition

Do the research and track your competitors. Find out who your main competitors are and their best keywords. You can avoid the split-testing process when you know their best keywords.

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Note how they’re designing their ads and then create better ads. Remember to never make ads similar-looking with your competitors’. You want to stand out from them rather than to look like a copy-cat.

6. Optimize Landing Pages 

Don’t let your ads do all the talking. Make sure the user experience is phenomenal when they reach your landing pages. Send them to relevant, well-constructed landing pages when they click your ads. 

Always remember to include a call to action. These can be phrases like “Add to cart now” or “Buy before the sale ends.” Optimize landing pages for each ad copy if you have many ads.

7. Keep Updated with Analytics

Analytics tools give you insight into your PPC campaign. Track the effectiveness of your PPC campaign with analytics tools. Find out if you strategy works or if you need to change it. 

A great, free analytics tool is Google AdWords. It also allows you to observe searcher’s behavior. It also helps you find out if you’re profiting from your PPC campaign by giving you the important numbers.

Stay on Top

And that’s our guide to launching a strong PPC campaign. Now that you know how to do PPC ad campaigns, don’t hesitate to start your own. 

If you want to see more guides like this, give our other posts a read. Discover more tips and tricks to stay ahead of the competition!

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