A website is vital if you want to keep competing in business today. Reports show that 48% of consumers judge the credibility of a company by their site design. If you don’t put in the work to get online, you’re going to risk losing customers.
If you want to create a website and business blog to help build your company, it pays to look for an expert to help. Keep reading to learn seven ways that working with a web design company can help you build a website that brings in new business.
1. Get a Custom Design
It’s easier than ever to get a site online. All you need to do is sign up for a website service, pick your theme, and add your content. Your website will be up and running in no time at all.
The problem is, these themes won’t help you get new customers. If you want a unique web experience, you need to have a custom theme. A business like Westbay Websites will give you just that.
A web design company will look at what you need for your business and give you a custom website package that fits what you need. You aren’t limited by functionality, either. A good web design company can integrate features into your website that you can’t get with a pre-built template.
2. Build a Proper Sales Funnel
Getting a great looking website is only the first step. If you’re spending a lot of money on a design that doesn’t bring you new business, the only thing you’re doing is wasting your money.
You need a proper sales funnel for your website if you want to increase your customer base. A web design business knows this. They will create a site that pushes your visitors to do what you want them to.
The type of funnel you build will depend on the way that you acquire customers. If you’re a retail store, your goal is to drive people to your storefront. You can do this by creating email lists and sending deals to your fans.
If you’re an online store, you need to get people to product pages as soon as possible. This can happen by highlighting your most popular products on your landing pages.
3. SEO Optimize Your Website
Once you get a great looking website that’s built to convert, you need to get people to your site. Unfortunately, it’s hard to do that in the beginning without paying.
The good news is that there is a giant source of free traffic available to you. That’s Google’s search engine.
If you want to have a chance at ranking, you need to make sure that you optimize your site for SEO. The SEO process will help Google understand what your site is about. Your web design contractor knows how to build your website with SEO in mind.
Constant Contact has you covered with the tools and expertise you need to get started. Check out their free trial today!
4. Focus on Performance
You have a limited amount of time to get the attention of people on the internet. With all the other websites all there, users have plenty of options available to them. Why would they go to your site if it takes forever for your pages to load?
This is a bigger problem with mobile users. Mobile internet doesn’t have the same reliability as the internet you get in your home. If your page size is too large, it may be unusable for people on smartphones.
A web design company can make sure your website is speedy for everyone. They know all the latest techniques for reducing page size.
5. Cater to Mobile Users
Reports show that there will be 6.1 billion smartphone users in the world by 2020. The chances are, many of these people are going to start using their phones to browse the internet.
This means that you aren’t going to have only desktop monitors to focus on for your web design. You’re going to have many different screen sizes to design around. If you don’t keep your mobile users in mind, they’re going to have a terrible time browsing your site.
A web design company knows how to make your website responsive. This means that your design will change depending on the size of a visitor’s device.
6. Save Time
Have you ever designed a website before? Most business owners probably haven’t.
The question is, do you have the time in the day to spend learning how to build a site the right way? You likely have other areas in your business that you need to focus on. Spending too much time on things you aren’t good at will cause your business to suffer.
You can save your time by working with an expert to get your website up and running. Let them handle the hard work so you can focus on building your business.
7. Get Website Maintenance
A website isn’t complete after your initial design is done. Your website is going to keep changing in the future. These changes need to be reflected on your site.
You can work with a web design company on a retainer. They will provide you a set amount of time every month based on your payment amount. You can use this time to make updates, post blogs, and anything else you need.
Your design company will also keep your software updated. Most sites use content management software to handle day to day updates. This software needs to be regularly updated to patch security issues and stop cybercriminals from compromising your website.
Building a Website and Business Blog Is Worth the Effort
It’s hard to understand the benefits that moving your business to the web brings until you experience it for yourself. Make sure you find a great web design company to help you make your presence known online. If you set up a site and business blog correctly, it can help you grow your business well into the future.
Once you get your website built, you need to learn how to start driving traffic. Keep reading our blog to learn all the traffic generation techniques you need to know.