7 Important Benefits of Video Marketing You Should Know

Video Marketing Visualized

Are you looking to give your digital marketing a boost?

In the digital age we need to make sure our marketing is on point. Competition is fierce, so getting your name out there is more important than ever. Digital marketing should be an import part of any marketing plan, but unless you are engaging in video marketing, you could be missing out.

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Read on to learn some of the benefits of video marketing, and why it should be part of your marketing agenda.

1. Boosted Conversion Rates.

Video is a powerful tool for boosting your conversion rates.

Just adding a video to a landing page on your website has been found to increase conversions by 80%. A compelling presenter is better at convincing your audience of your worth that words alone.

2. Support Email Campaigns

Getting people to open your emails is a challenge, but video marketing can help.

Including a video in your email can lead to a 200% increase in click-through-rate. So whenever you are struggling to find the right way to show your product with words, think video!

3. SEO

Search engines rank their results based on the “quality” of the content, and video is one of the most important indicators for search engines.

Adding video to your site will improve your ranking for every page on your site, not just the video page. Hosting your videos on YouTube also saves you money, and gives a new avenue for potential customers to find your content.


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4. Customers Prefer Video

When it comes to consuming content, customers overwhelmingly prefer video.

Studies have shown that when presented with both video and text, video wins 72% of the time. By giving your customers what they want, you’ll boost customer engagement.

5. Social Shares.

Video gives you a medium to have a bit of fun with your customer base, and show what your company really is. 92% of mobile video watchers share videos with others, so using humor is a great way to encourage organic marketing. Going viral could see your customer base explode!

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6. Reach Decision Makers

When you are marketing, one of the hardest things to do is actually reach the decision makers with your content.

Executives are busy, which is why 59% will always choose video over text. By giving them videos you are increasing the chance they will absorb your content, or share it with their colleagues.

7. Video Fits Everywhere

When potential customers are researching your products, they will be using search engines, checking your website and review sites.

Videos fit into every one of these areas, which makes them a great addition to your digital marketing suite. An internet marketing service can help find the perfect areas where videos marketing can best contribute to your brand.

Don’t Miss Out on the Benefits of Video Marketing

As you can see, you really can’t afford to miss out on the benefits of video marketing!

Video marketing adds an important component to your online marketing plan, improving your conversion rate, search engine listings and more. Although it takes a bit longer to produce video content, the returns are more than worth it.

If you found this article useful, be sure to check out our other blog posts.

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