WordPress (WP) now powers over 30 percent of the web. That’s undeniably amazing.
But having a WordPress site or blog isn’t amazing when people can’t find you. This means you’re not ranking in the top search engine results for your target keywords. Or, you’re not completely optimizing your posts and site for search engines.
If you want to improve your web traffic performance, leveraging WordPress SEO tips can give you the much-needed results. Luckily, this post can help you take the frustration out of optimizing your website.
Keep on reading to learn more!
1. Optimize Your Titles
Your title is one of the essential ranking factors for search engines. It’s the first thing that people see in the search results, followed by the URL and meta description.
Search engines put more weight on the words you use in your title. So, you want to ensure your target keyword is near the start of your page or post title. This way, you’re likely to rank high, and this will lead to more clicks.
A simple plugin, such as Yoast SEO, can help you control your titles. This plugin gives you different variables you can use. For example, you can alter the templates for your categories and search pages. You can also set SEO titles for your post, and this gives you total control over your keyword placement.
2. Optimize Your Description
The next essential element if your meta description. This also appears in the search results as a snippet. The purpose of the description is to give searchers an overview of what your page or post is all about.
Some people have plugins that use the first sentence of a post to fill the description. This won’t benefit your rankings. Instead, you should use a well-written description that includes your primary keyword and other LSI terms.
Make sure your description is powerful enough to draw in readers. If you don’t add descriptions, search engines will automatically pick a string of words that feature the keyword from your copy.
3. Optimize Your Content
Keywords are still essential in SEO, and the right keywords can boost your rankings.
As such, before writing your copy, make sure you research the primary and secondary keywords for your content. You will need to have the primary keyword in the introduction, one header, and the conclusion.
Also, use your secondary keywords at least once in your copy. Optimizing your content simply tells search engines that your page offers the information searchers are looking for.
4. Internal Linking
Internal linking is simply the practice of linking two different pages or post on your website. This improves navigation for your visitors and helps to establish information hierarchy on your site.
More importantly, internal links boost your SEO performance by spreading link equity or ranking about around your site. For every copy you create, ensure to include at least two internal links.
Internal links help to ensure an SEO-friendly site architecture. This is because they allow search engine bots to crawl your pages well. These links also help to provide readers with further reading or information on other related pages.
5. Improve Your Website Speed
Starting July 2018, Google will use mobile page speed in ranking mobile search results. As such, implementing all the essential WordPress SEO tips and practices won’t yield optimal results if you have a poor site speed.
In fact, your page should load in 3 seconds or below to keep your visitors on your site. Keep in mind that fast-loading pages also boost your user experience and website performance.
6. Optimize Your Images for SEO
Adding visual content to your website copies help to make them engaging. This, in turn, reduces your bounce rate. But, don’t forget optimizing your images for SEO, too.
Ensure they can load faster, and you can do this by activating Lazy Load to speed up your images. Examples of plugins you can use to optimize your images include EWWW Image Optimizer, WP Smush, Kraken Image Optimizer and ShortPixel Image Optimizer.
Apart from improving their loading speed, you also need to use descriptive alt and title tags. These tags help search engines to understand your images. Be sure to use keywords in this tags to ensure additional SEO value for your pages.
WordPress allows you to add or edit image title and alt tags at any time.
7. Improve Your URLs
You also need to change your permalink structure. Don’t worry – this sounds technical but if you follow these instructions you’ll do just fine!
Just head to Settings -> Permalinks to change your structure. The default is usually ?p=, but SEO experts recommend /post-name/. The latter is a clean structure that’s SEO-friendly.
Or, you can select “Custom Structure” to include the category. This should appear like this: /%category%/%postname%/.
Also, you should choose between WWW and non-WWW domain names. Go to Settings -> General to ensure the version you want is active. Also, log in to your Google Search Console and head to Settings -> Preferred domain to set up the preferred domain.
8. Boost Your Website Security
Once hackers compromise your site security, your SEO value diminishes. This will certainly affect your rankings as Google warns users when it suspects your site is hacked. That’s the last thing you want to happen.
So, ensure your site is always up-to-date. Check to confirm that you’re using the latest version of WordPress. WordPress developers usually offer updates to improve usability, fix bugs, introduce security patches, and provide more features.
Also, get an SSL certificate to ensure secure and encrypted connection for sensitive communications.
WordPress SEO Tips – The Takeaway
Search engine optimization is crucial if you want to drive traffic to your site. The good thing about using WordPress to power your blog or site is that you have access to vast resources, plugins, and hosting options.
This way, it’s easier to optimize your website using your target keywords. If you’re struggling to gain traffic, you can use On Blast Blog as your go-to place for guides and tips. We offer great WordPress SEO tips to make it easier for you to boost your rankings.