Bloggers try many ideas to build their audience and monetize their websites. Blog giveaways are the least talked about ideas. Yet, they could hold the key to growing your audience and much more.
As much as people deny it, everyone loves gifts. Giveaways provide several benefits to a blogger:
- they build and engage the community
- they raise awareness
- they increase subscribers and create loyalty
- they generate leads and boost sales
- they provide exposure and enhance reputations
- they reward your audience
It will be a waste of time to give gifts when only a few people know about the offer. Thus, it is important to do it right. Read on to learn how to promote your blog giveaways.
Strategies for Promoting Your Blog Giveaways
Companies know the power discounts, offers, and giveaways have over customers. This gesture attracts customers, affects their purchasing decisions, and changes company perception. Bloggers can have a similar impact if online users discover their blog.
Here are five ways to promote your blog giveaways:
1. Use Social Media
Social media is a powerful tool in marketing. It has a great reach and it draws people who haven’t heard about you. Once your giveaway starts trending online, users will rush to your blog to see if they can get the gift.
Moreover, it brands your blog as a place that appreciates its audience.
2. Get Promotional Partners
If possible, find someone to do a joint giveaway. That way, both of you can promote the item to two different audiences. You could also find partners to promote your giveaway on their blogs and on social media.
These partners should be non-competitors. You could also try to get celebrity mentions or ask an influencer to give you a shoutout.
3. Offer Personalized Gifts
The best blog giveaways focus on a specific member of your audience. Think about the impact of the blogger mentioning someone’s name to appreciate them. It creates the sense that each audience member matters.
As such, personalized gifts such as Martin Awards generate interest among your audience. They will be eager to find out who won the giveaway. They’ll keep coming to your blog to see what else is going on.
4. Pin and Refresh Your Giveaway Blog Post
Depending on how long you plan to host the giveaway, you’ll need to keep the original post visible. Continue reminding your audience about your offer and about future winner announcements.
Consider linking the post on your blog’s sidebar. You can also pin the post to your social media pages.
5. List on Giveaway, Sweepstake, and Contest Listing Sites
There are various free listing sites for giveaways and offers. Examples include Giveaway Promote, Online Sweepstakes, Giveaway Scout, and Contest Girl.
Find active sites that will continue sharing your offer until you present the gift to a winner.
Learn More About Starting and Managing a Website
Giveaways leave a lasting impression on your audience. These products build the audience’s loyalty to you and your blog. Plus, they make people happy.
Use the techniques above to promote your blog and your offers.
Contact us to learn more about starting and managing a website.