The first page of Google search results will take up 95% of search clicks. So it’s vital that you do everything you can to climb the search results.
That’s why we’ve pulled together 5 tips to improve your blog search results.
Backlinks really help to boost your place in the rankings.
Backlinks are links to your blog from other sites. Search engines see these backlinks as proof that your site is legitimate and worth visiting. You can think of them as the word-of-mouth popularity of search results.
To build backlinks, you’ll need to approach other sites. Speak to other writers, who can link to you from their blog. Get your site listed on blog lists for your niche.
Modern marketing is centered on influencers.
Influencers are people who occupy a large social space in their niche. They can be anyone from respected writers to fans with a large platform. These influencers reach huge audiences through their subscribers and followers.
Getting an influencer to write for you can be a huge boost to your blog. Search engines will associate your blog with a name that people will often search for. Of course, influencers can also help promote your blog through their social media channels, too.
You can find influencers on Instagram, Facebook, Twitter, and other social sites like Youtube.
Smash Social Media
If you want to be a successful blogger, you need to get noticed.
Being active on social media is going to pull a lot more visitors into your site. But by sharing your blog posts through social media channels, you can also increase their relevance to search engines. This also means more potential landing points for people searching related keywords for your blog.
If you don’t have a social media presence, you’re competing against blogs who are advertising more effectively than you. Update your social media often, and be sure to share any new blog post you make.
Put Your Content to Work
Blog writers often think blogs are “one and done”. Once the blog has been written, you can’t do anything except share it, right?
Wrong. If you’ve already got the content, why not get more out of it? Turning existing blog posts into new content opens you up to more search traffic and saves you a lot of time on research and writing.
Why not record a YouTube digest of a blog post? How about creating an ebook from a series of posts? Or make a podcast?
Once again, this multimedia approach ups your chances of being found in a search and gives readers multiple ways to find you.
Optimize Your Site
Search engines are smart enough now to know whether your site is mobile-friendly.
If your site isn’t optimized, you could be cutting yourself off from traffic.
Mobile web browsing has now overtaken desktop browsing. If your site isn’t mobile-optimized, you’re going to be left in the dark ages as mobile uptake continues to grow.
Improve Your Blog Search Results
By keeping these simple tips in mind, you can dramatically improve your blog search results and bring more eyes to your blog.
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