If you don’t clearly convey organization and artistry, how will prospective clients know they can trust you to redesign their home?
With a heavy focus on imagery over text, we’re going to show you how industry insiders have created some of the finest interior design websites.
These five tips will help you get started.
1. Remember Less Is More
The old adage about less being more applies to your home page, your portfolio, your ‘services’ page, and your ‘about me’ page.
Although there’s a lot to cover in each of these categories, your goal is only to highlight each area, not detail every relevant point. For example, it’s common for interior designers to want to showcase all of their projects in their portfolio.
That makes sense. They want to demonstrate their vast experience, encouraging prospective clients to trust their work.
This is actually a deterrent. People want things to be short, to the point, and visually stimulating.
Instead, select maybe three or four of your best projects that produced some of the finest imagery and post them in your portfolio.
2. Focus on Imagery, Not Text
Let your pictures do most, if not all, the talking. Make sure your homepage showcases the best room you’ve ever remodeled.
Some of the finest interior design websites post short video tours of recently remodeled homes.
As you know, consumers love a good before and after. This can be achieved in both your imagery and videos.
3. Get Right to the Point
For every section of your website that requires content or text, make sure you always get right to the point in a couple sentences or less.
Ask yourself what your unique selling point (USP) is. What’s going to entice homeowners to want to work with you over everybody else in the industry?
Hone in on that and highlight your USP on your homepage.
This pertains to your services page, too. Again, it’ll be tempting to list each of your areas of expertise.
Instead, get specific about certain services. Highlight your strongest areas or the ones you think will be in demand.
4. Post Press and Testimonials
Since your portfolio is only going to include a sampling of your finest work, you might be wondering how to fully convey your credibility and worth.
The best way to do this is to post any press you’ve received as well as any positive reviews from former clients.
Record a couple complimentary sentences from former clients and request their permission to post their kind words to your website.
5. Make It Social Media Friendly
In today’s day and age, social media is the name of the game for virtually any kind of business.
For every slideshow or video, make sure you install a social media widget i.e. “Share” button for Facebook or “Tweet” button for Twitter.
Interior design websites lend themselves well to Instagram because, of course, it’s a photography based social media platform.
Encourage visitors to like or follow other industry experts, too. If you think your clients could benefit from home and furniture removalists Sydney, share that valuable information with current and future customers.
Join the Ranks of the Best Interior Design Websites
By following these tips, you’ll be well-equipped to publish one of the best interior design websites.
We look forward to helping you design your very own industry-leading website.