Did you know monetizing your website or blog can offer a variety of opportunities to create passive income?
With tons of conflicting information on this topic on the internet, you might feel overwhelmed if you’re just getting started. The good news is the process is relatively simple and straightforward, and you can get started today.
Here are 5 tips to help as you work step-by-step to monetize your website!
1. Create Great Content
Content is king when it comes to preparing to monetize your website. In order to actually profit from your brand, you need to have a strong idea of who your audience is and the type of content that resonates with them.
Ask yourself: What is my short-term and long-term content strategy?
For example, Smash Brand posts bi-weekly blog posts on brand design and strategy specific to the types of companies in their target market.
2. Increase Your Traffic
Once you’ve worked out a killer content strategy, you need to ensure your website has strong traffic. If no one sees your fantastic content, there’s a slim chance you’ll be able to monetize your website.
You know the old adage: You have to spend money to make money.
Check the status of your SEO strategy. Learn about Google Adwords and other PPC advertising. Become familiar with Google Analytics to watch your traffic sources.
Facebook Advertising offers amazing demographic and interest-based targeting options to help you drive traffic to your website, no matter your budget.
3. Monetize Your Website by Selling Ad Space
Just as digital advertising can help drive traffic to your website or blog, it can also be used directly as a tool for monetization.
You can sell ad space to sponsors directly for a flat fee. These ads can appear on your site in the form of banner ads, small pop-ins, or guest blog posts.
For an approach that is not as hands-on, Google Adsense allows relevant companies to advertise on your site.
4. Sell a Digital Product or Course
No matter what business you’re in, there’s a way to make money selling digital information products such as eBooks, online courses, or premium membership groups.
Get creative with your team. What kind of product might your audience be interested in?
5. Consider Affiliate Marketing
If you feel you don’t have the time to devote to creating a product of your own, affiliate marketing offers the opportunity to promote other companies’ products that are related to your niche.
Getting started could be as simple as browsing Amazon for related products in its affiliate program or partnering directly with a company or brand that you believe in.
If you’ve positioned yourself as an expert, you can profit by advising your visitors on the products that you think will bring them the most value.
Get Your Website Ready For Monetization!
Which of these 5 tips resonated most with you or your business?
Now that you’ve got these ideas in mind, talk with your team to make sure your website is ready to go.
Do you have a unique idea for monetizing your website or blog? Let us know in the comments!